Rohit Saraf has joined hands with Baskin Robbins India as the newest ambassador for the brand, bringing his signature charm and spontaneity to the launch of their all-new Italian Gelato Range. Known for his youthful energy and candid persona, Rohit is now the face of a campaign that blends drama, dares, and desserts into one sweet, indulgent treat.
Rohit Saraf becomes the new face of Baskin Robbins India; launches ‘Rohit sundae’ with Italian Gelato twist
Baskin Robbins, often dubbed the home of The Happiest Ice Cream in the World, has rolled out a vibrant new digital campaign featuring the actor. As part of the launch, Rohit took part in a quirky Truth or Dare challenge inside a Baskin Robbins parlour, adding an unexpected twist to the reveal of their creamy Italian Gelato sundaes and scoops.
In the fun-filled video, now live across Baskin Robbins’ digital platforms, Rohit is seen indulging in a spirited game that showcases his wit, playfulness, and a few surprises – from dramatic “Mamma Mia!” moments to revealing his fear of flying. The setting is casual, the mood indulgent, and the vibe perfectly in sync with the dessert giant’s feel-good positioning.
One of the highlights of this campaign is Rohit Saraf’s own curated dessert – an indulgent Salted Caramel & Brownie Gelato Sundae, now named the ‘Rohit Sundae’. Rich, comforting, and indulgent, this signature treat is designed to reflect Rohit’s personality and the brand’s core promise of happiness and joyful escapes.
Speaking about the collaboration, Baskin Robbins India describes the campaign as a fresh take on their new Gelato offering, meant to celebrate everyday indulgences and the joy of being your authentic self—qualities Rohit Saraf brings effortlessly to the table.
With this collaboration, Baskin Robbins not only introduces a delicious new line of Italian Gelato products but also taps into youth culture and modern storytelling through one of Gen Z’s most relatable stars. Craving a scoop of Rohit’s favourite? The ‘Rohit Sundae’ is now available at Baskin Robbins outlets across India.
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