TelevisaUnivision is making a major change in its senior leadership ranks, with ad sales chief Donna Speciale to exit, and Tim Natividad set to join the company later this month as its president of ad sales.

TelevisaUnivision CEO Daniel Alegre announced the news to staff Monday morning.

“Over the past several months, Donna and I have been in thoughtful conversation about the future of our business. Together, we agreed that this would be the right time for the next step in the evolution of our ad sales leadership,” he wrote. “Given the importance of our digital future, I am excited to welcome Tim and the unique experience he will bring. Tim has a very deep background in leading large and dynamic ad sales teams, and I know you are going to love the enthusiasm and energy he will bring to the company.”

Natividad was most recently head of U.S. enterprise sales for TikTok, and previously worked at Amazon, Roku and Google. He succeeds Speciale, a longtime TV ad veteran, who joined the company four years ago with a mandate to expand its advertising business in the U.S. by leveraging the fast-growing hispanic audience.

“The journey over the last 4 years has been nothing short of extraordinary,” Speciale wrote in a memo of her own. “When I took on this role, my focus was to unlock the full value of our platform for the marketers we serve and to ensure the U.S. Hispanic audience—long overlooked—was seen, understood, and prioritized. What we’ve achieved together has far exceeded every expectation I brought into this work.”

Alegre’s memo:

Team,

I wanted to share an important update about our U.S. Ad Sales organization. Donna Speciale has decided to step down from her current role and will be succeeded by Tim Natividad, who will join TelevisaUnivision as our new President of U.S. Advertising Sales and Marketing on June 9.

Over the past several months, Donna and I have been in thoughtful conversation about the future of our business. Together, we agreed that this would be the right time for the next step in the evolution of our ad sales leadership.  Given the importance of our digital future, I am excited to welcome Tim and the unique experience he will bring. Tim has a very deep background in leading large and dynamic ad sales teams, and I know you are going to love the enthusiasm and energy he will bring to the company.

Leadership transitions are often stressful, and I can understand that. That said, we’re fortunate to have an exceptional team in place under Donna, and they will be instrumental in ensuring a smooth transition alongside Tim as he steps in to build upon the legacy that Donna has shaped. Our team in the U.S. is known for its creativity, a laser focus on solution-solving for our advertising partners, and prominent thought leadership in the industry. I know Tim is committed to investing in and supporting the future of this great organization.

I would like to extend my gratitude to Donna, who for over the last four years has driven a meaningful transformation of our ad sales organization. As a fierce advocate, she helped shift the industry’s focus toward the full potential of U.S. Hispanic consumers, bringing hundreds of new advertisers into the fold and expanding the market’s understanding of our value. Under her leadership, we enhanced our advertising capabilities and expanded cross-platform opportunities for brands to a new level of sophistication, reshaping how we show up for marketers and strengthening our position in an increasingly competitive landscape.

Turning to Tim: Tim brings vast experience leading high-impact commercial organizations at the intersection of media, technology, and consumer behavior. He most recently served as U.S. Head of Enterprise Sales at TikTok, partnering with Fortune 500 brands and major agency holding companies to deliver scaled performance and creator-led marketing solutions. Prior roles at Roku, Amazon, and Google reflect a consistent track record of driving platform growth, accelerating advertiser adoption, and shaping go-to-market strategies across streaming, e-commerce, and digital advertising. Tim’s strategic mindset and operational rigor make him uniquely suited to lead our next phase of revenue growth and market leadership. When he isn’t working, he is likely watching the NBA playoffs while his daughter watches Pocoyo on ViX.

Tim’s home is in Los Angeles, and he will spend significant time in New York—where much of our sales team and many of our key agency and brand partners are—as well as with teams in Miami, Chicago, and other core markets. I am excited for you all to hear more from Tim and engage directly once he officially joins us. In the meantime, please join me in thanking Donna for her leadership and valuable contributions, and in welcoming Tim warmly as he joins the TelevisaUnivision family.

As always, I’ll make myself available if you’d like to connect about these changes or share what’s top of mind on how we can continue driving momentum together. Thank you for being part of our growth story at TelevisaUnivision.

Daniel

###

Speciale’s memo:

Team,

As Daniel shared, I’ll be stepping down from my role on June 9, and we’ll be welcoming Tim Natividad to TelevisaUnivision as President of U.S. Advertising Sales and Marketing. This decision wasn’t made lightly. It comes after much reflection and with deep pride in what we’ve accomplished together—and in recognition of the pivotal moment we’re in to drive even more transformation ahead. It feels like the right time to close this chapter and make space for what’s next—for both myself and this incredible team.

The journey over the last 4 years has been nothing short of extraordinary. When I took on this role, my focus was to unlock the full value of our platform for the marketers we serve and to ensure the U.S. Hispanic audience—long overlooked—was seen, understood, and prioritized. What we’ve achieved together has far exceeded every expectation I brought into this work.

We’ve grown together, and we’ve helped shift the industry in ways that truly matter. Our work has reframed the conversation in the marketplace and positioned TelevisaUnivision as a partner of choice for more brands than ever before.

You’ll be in exceptional hands with Tim and the incredible leadership team I’ve had the privilege of working alongside—John, Dan, Jenna, Phil, Antonio, Matt, and Roberto—each of whom brings the clarity, conviction, and focus to lead this next chapter with purpose. Tim and I will work closely with the entire team in the coming weeks to ensure a smooth, thoughtful transition—one that builds on the strong foundation we’ve created together. 

We’ll be gathering as a team later today with Daniel to introduce Tim and hear from him briefly before he officially joins.

In the meantime, THANK YOU—for your partnership, passion and trust. This industry is undergoing seismic change every day, and it’s critical this team stays laser-focused on driving the momentum forward—TOGETHER— because the opportunity ahead remains yours to lead.

With deep gratitude,
Donna