Kay Jewelers embraces one of the music industry’s experimental artists with its new partnership with singer Teddy Swims. The Grammy Award-nominated “Lose Control” singer will serve as Kay Jewelers “chief love officer” and curate a Father’s Day collection.
Swims will choose select jewelry pieces for the Father’s Day collection that speak to all the ways fathers show their love. Among the pieces in the collection, the men’s diamond teddy bear charm seemingly references Kay Jewelers’ new partner. Swims will also infuse Kay Jewelers’ iconic jingle with his own energy and vocals. Swims’ reimagined “Every Kiss Begins with Kay” jingle will serve as a way to connect Kay Jewelers with a new generation.
Teddy Swims
Courtesy of Kay Jewelers
“I couldn’t be more proud to step into my new role as chief love officer for Kay Jewelers. Kay’s been in the game for over 100 years, helping people say ‘I love you’ without even saying a word. And now we’re teaming up!” said Teddy Swims.
“We’re working on my favorite jewelry pieces for every kind of love: Father’s Day, self-love days and those random Tuesdays when you just want to make someone smile. This ain’t just a partnership. This is a love story. And we’re just getting started.”
Along with his curated collection in time for Father’s Day, Swims’ duties as the brand’s chief love officer extends to his North American tour. The singer will wear jewelry pieces with an edgy design and timeless quality for his “I’ve Tried Everything But Therapy” tour. Pieces will include alt-metal chains, diamond-encrusted necklaces and rings designed for layering, and stainless-steel bracelets. Kay Jewelers serves as a sponsor for the tour.
Men’s Diamond Teddy Bear Charm from Kay Jewelers.
Courtesy of Kay Jewelers
“For more than a century, love has guided everything we do at Kay, and Teddy Swims embodies that same spirit in every song he sings, every style choice he makes, and every connection he shares with his fans,” said Stacee Johnson-Williams, president of Kay Jewelers and Peoples Jewelers.
“His authenticity, creativity, and heart make him the perfect partner to celebrate love and style in all its beautiful, bold forms.”