Hailey Bieber has just signed a billion-dollar deal for her popular beauty brand, Rhode.
The company announced Wednesday that it signed a “definitive agreement” with e.l.f. Beauty.
“The $1 billion deal is comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe,” a press release states.
To fund the deal, e.l.f. secured $600 million in debt financing.
Bieber, 28, gushed over the news via Instagram, sharing, “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.”
“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,” she continued.
“I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.”
Bieber said the deal had made her “feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.”
The skincare company founder then thanked her “amazing” team, saying she “couldn’t have done it without” all of them.
She then thanked her loyal customers and concluded, “As I’ve said, this is only the beginning. 🤍.”
Bieber’s latest business achievement comes on the heels of reports that her husband, Justin Bieber, is experiencing financial issues.
For months, it has been reported that the pop superstar, 31, had accrued a debt due his canceled 2022 “Justice” tour.
Page Six then learned earlier this month via a source that Justin’s former manager, Scooter Braun, had lent the “Sorry” singer money to cover the costs of the tour debt.
TMZ obtained a filing that showed that amount reportedly totaled more than $8 million.
Last October, it was also reported that Justin — who has an estimated net worth of $300 million and sold his music catalog for $200 million in 2022 — was considering suing his financial managers for allegedly squandering $300 million of his fortune.
An insider told Page Six exclusively at the time, though, that the “Ghost” singer’s spending habits were to blame because they were “out of control.”
“He spends eye-watering amounts per month. At one point, he couldn’t even get a credit card,” the source further claimed. “Justin is surrounded by a lot of people that do not have his best interests at heart.”
Justin’s rep has adamantly denied any financial woes, though, saying in response to a Hollywood Reporter story about the claims, “Any source that is trying to sell you a story about alleged financial distress … either doesn’t understand the entertainment industry or, more likely, is trying to paint an unflattering portrait of Justin, which bears no resemblance to reality.”
Meanwhile, insiders have confirmed to Page Six that Hailey is “100 percent the breadwinner now.”
The source peculiarly predicted last week, “Watch that company [Rhode] sell for, if not a billion, right under that.”