Pamela Anderson is heading a new chapter for Biolage.
The 57-year-old actress has partnered with the spa-inspired hair products company to become the new face of the brand, with a debut campaign scheduled to drop on June 2. This ambassadorship marks the first of its kind for Biolage, and the largest in the last 30 years. It’s also Anderson’s first hair care campaign.
Pamela Anderson stars as the face of Biolage amid the hair care brand’s total renovation.
The collaboration comes amid Biolage’s total brand renovation, which has already seen them streamline and improve sustainability initiatives from the top down and adjust product formulas to reflect new consumer demand for high-performance skin care actives.
“This is the most drastic renovation the Biolage brand has seen since its birth. The Biolage Professional Hair Spa launch has touched every aspect of our brand — ingredient and formula upgrades, packaging design and sustainability improvements, new innovation focus on scalp health, deeper and richer product explanations,” Michael Sanchez, VP of global marketing, told WWD.
Anderson’s collaboration with Biolage marks her first hair care campaign and Biolage’s first global ambassadorship.
Partnering with the “Baywatch” star for the revamp was a no-brainer, according to Sanchez. “Her personal journey of self-discovery and authentic beauty connected so powerfully with what Biolage stands for,” Sanchez said. “It’s all about stripping away the things that really aren’t important for you to make space for what is.”
“Beyond this, our Biolage commitments to sustainability, vegan formulations, our CFI cruelty-free certification only made the partnership even stronger. She is the ideal embodiment of the new Biolage,” Sanchez explained.
For Anderson, who’s made it her mission to redefine rigid standards of beauty in a bid to embrace her natural self, the opportunity to work with Biolage now wasn’t so much serendipitous as it was fated. “It felt like the right time,” she said in an email to WWD. “Biolage isn’t just about beauty — it’s about care, simplicity, and sustainability. That really spoke to me. I remember Biolage from years ago. It was always on salon shelves — clean, trustworthy, timeless. But this new chapter feels even more aligned with where I am now. It’s about self care, wellness, and gentle transformation.”
Her first campaign, entitled The BS Campaign – (Biolage Science), will feature the brand’s bestselling Hydra Source collection and the new Full Rescue line, which includes a $30 shampoo, a $30 conditioner, a $34 scalp serum, a $34 leave-in spray and a $54 restorative mask, all available to purchase on Amazon and at Ulta.
“The Last Showgirl” lead recently debuted a fresh cut on the streets of New York City after having chopped her long blond locks into a bob and micro bangs at the 2025 Met Gala. On May 20, Anderson was photographed downtown with short, bouncy waves tucked and blown behind her ears.