For the third straight month, YouTube led all media companies in the United States in TV viewing time.
Nielsen’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight minutes viewers spent on their televisions. That’s up from 12 percent in March and marks YouTube’s third straight month leading all distributors in share of TV usage.
Disney finished second for the April reporting period (which ran from March 31-April 27) with 10.7 percent of TV viewing, followed by Paramount at 8.9 percent. Both saw their shares improve a little vs. March, with sports a driving factor for Disney — which had the NFL Draft, NBA playoffs and NCAA women’s basketball final — and Paramount, which had the biggest single telecast of the month (18.3 million viewers) with the NCAA men’s basketball championship.
NBCUniversal (8.2 percent of TV use) and Netflix (7.5 percent) completed the top five. For the first time since Nielsen began tracking media distributors’ share of TV viewing in late 2023, the order of the rankings didn’t change month to month. As usual, the 14 companies listed in the rankings made up more than 70 percent (73.5, to be exact) of all TV use in the United States.
April’s media distributor rankings are below.