Beauty‘s favorite buzzword of the 2020s is gaining even more prominence — particularly in the podcast world.

According to Spotify data, wellness podcasts are up 30 percent this year in terms of listeners, with the genre also ranking as the second-most female-skewing category (following true crime), with 61 percent of listeners being women.

“The Skinny Confidential Him & Her Podcast” is the number-one wellness and spirituality podcast on the platform, soaring from the number-seven rank it previously held in 2023. Hosted by husband-wife duo Michael and Lauryn Bosstick, who helm a product line of the same name offering mouth tape, ice rollers and other beauty-wellness products, the show touches on topics from skin health to weight loss to neurotoxins and beyond.

The second-most popular wellness podcast is “Maintenance Phase,” which is cohosted by Michael Hobbes and Aubrey Gordon and via its most recent episode, “MAHA’s First 90 Days,” dove into the implications of Trump administration-appointed Robert F. Kennedy Jr.’s first 90 days as U.S. Health and Human Services chief.

Other popular shows include “The Dr. Hyman Show” and “The Liz Moody Podcast,” both of which focus on self-improvement — a podcast subcategory which has seen 39 percent year-over-year listener growth. There’s also Sarah Hagi and Scaachi Koul’s “Scamfluencers,” which offers weekly deep-dives into so-called “scams” of the past and present, recently examining the apple cider vinegar craze, which is popular among alternative health advocates, and the Bragg family that propelled the trend.

The top 10 wellness podcasts on Spotify, according to listener data collected from January through May 2025.

1. The Skinny Confidential Him & Her Podcast

2. Maintenance Phase

3. The Dr. Hyman Show

4. Culture Apothecary With Alex Clark

5. The Rich Roll Podcast

6. Busy, Yet Pretty

7. Let’s Be Honest With Kristin Cavallari

8. Scamfluencers

9. The Liz Moody Podcast

10. Pursuit of Wellness