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    HomeFashionKaia Gerber Fronts Mango’s Summer Campaign With a ’70s Twist — and...

    Kaia Gerber Fronts Mango’s Summer Campaign With a ’70s Twist — and a Thong Sandal That Anchors Every Look

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    Kaia Gerber stars in Mango’s latest summer campaign, lending a familiar edge to the brand’s retro-inspired capsule. Shot in Los Angeles, the campaign leans into a sun-bleached ‘70s mood — think vintage convertibles, slinky halters and plenty of fringe.

    Captured by photographer Stef Mitchell in Los Angeles, the campaign features the daughter of Cindy Crawford in a range of natural-light settings, often styled in layered neutrals or sleek black looks.

    One accessory stands out: a black toe-ring sandal with a polished metal accent, which appears across several looks and functions as a visual anchor in the styling. The flat sandal is one of two footwear options in the collection, which also includes a brown kitten-heeled sandal with a softly curved silhouette.

    There are nods to disco-era glamour throughout: Grecian draping, metallic finishes and high-shine jewelry. Elsewhere, Mango’s signatures show up in tailored vests, raffia textures and neutral suiting, tying the capsule back to the brand’s broader spring direction.

    In total, the capsule comprises 37 clothing pieces and 13 accessories. The ready-to-wear leans into lightweight fabrics including poplin, georgette and chiffon, often used to create fluid silhouettes and relaxed tailoring. The color palette stays mostly grounded in natural tones, with flashes of fuchsia and paprika providing contrast.

    Gerber became a Mango ambassador earlier this month, with the retailer calling it a “collaboration” as opposed to just having Gerber as the “face” of the brand.

    “We continue to delve into the most intimate essence of our new brand ambassador: Kaia Gerber. A deep portrait, in first person, where talent, passion and multiple facets come together. A confessional journey that awakens the universal desire to dare everything, to explore without limits, to have many lives in one. Accompanying her on this venture, the garments in our new summer collection are the ideal closet for the model and actress to tell her own story,” the brand states on the collection’s landing page.

    The entire collection is available at mango.com.



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