LONDON — Reiss and Tom Daley have teamed up for a special Pride 2025 collaboration with all proceeds going to Rainbow Railroad, a charity that provides support and safety to LGBTQIA+ people around the world.
The 15-piece unisex capsule collection, which launches on June 4, blends the athlete’s passion for knitting and crochet and his Olympic diving career. Thematically inspired by water, the line features shimmering sequins and tonal blue hues.
“We wanted to partner with an energetic and creative talent, someone who has a passion for design, colour and craftsmanship, with values that aligned with ours,” said Alan Barbour, head menswear designer at Reiss, in an interview.
Adding to the project’s creative vision, LGBTQIA+ artist Richard Kilroy contributed an original print of two swimmers in a pool, featured on one of the line’s T-shirts.
Tom Daley’s Reiss collaboration.
“We selected Richard for his sensitive illustrative style, and he came up with this beautiful illustration of two bodies, possibly entwined in water or perhaps playing sport in water, but most importantly, with no specific gender,” Barbour said.
Daley said that “sequins really spoke to me when it came to knitting as they bounce light off the piece, as you would see if you were looking on the surface of the water.”
The collection showcases chunky knits with handcrafted details, reflecting his love for textured, artisanal finishes.
“It was really important to me to include these little details in the collection,” he added.
Reiss is doubling down on its collaborations.
After a successful year of McLaren’s first fashion collaboration with the British brand, the two brands have returned for a second series of its team collection. Once again, McLaren’s fan-favorite drivers Lando Norris and Oscar Piastri modeled the new collection.