On Holding has tapped the Helena Helmersson, former H&M Group chief executive officer, to serve on its board of directors.

At its annual meeting in Switzerland on Thursday, the performance running brand elected Helmersson as an additional independent member on its board of directors. She will also serve on the nomination and compensation committee.

Helmersson led H&M from 2020 to 2024. She began her career at the fast-fashion giant in 1997 as a business controller in the buying office and held a number of positions at the company over the years. From 2010 to 2014, she served as the head of sustainability, leading the company’s environmental and social initiatives. And from 2015 to 2018, she was global head of production and from 2018 to 2020, served as chief operating officer.

Helmersson also serves as a board member of the digital training company Quizrr and as a chairperson of Circulose, a textile recycling company.

At the same time, Kenneth Fox, founder of Stripes LLC, a growth equity firm, who had served on the board since 2018 and was instrumental in helping the company navigate its initial public offering in 2021, retired from the board.

David Allemann, cofounder and executive co-chairman of On, said: “We are delighted to welcome Helena to On. Her exceptional track record in retail, operations and purpose-driven leadership will be a powerful asset as we continue our journey to be the premium global sportswear brand. We’re convinced she will play a pivotal role in shaping On’s next chapter of global growth.”

Helmersson added: “On’s unique blend of innovation, performance and impact creates something truly special. I look forward to working with the board and the management team to help shape the future of this inspiring company as it grows to true scale.”