Ever wonder what lies in the bag of a trendsetter and entrepreneur like Hailey Bieber? After all, the model and Rhode founder leads a busy life as a new mom: She needs a lot of things to get through the day with her jam-packed schedule. Lucky for us, the new cover star allowed us to find out what exactly her daily essentials are, by sharing them in a brand new Vogue video. But this isn’t your average (and extremely curated) “what’s in my bag?” clip—call it a more campy and tongue-in-cheek version.
Starting off her must-haves, for instance, is her go-to fragrance—an exclusive scent called Eau d’Nepo. “It smells really vanilla—it really does all the work for you, without you having to do anything,” Bieber says. She also unpacks some of her favorite light reads, including books from philosophers such as Nietzsche and Immanuel Kant books. You know, real easy page-turners.
Bieber also couldn’t resist sharing some of her favorite products—the ones made by her, of course. She doesn’t go anywhere without her Rhode lip treatments, for one. “I always keep a couple on me,” says Bieber, who proceeds to whip out over 10 different kinds. Also in there? Her iconic Erewhon Hailey Bieber strawberry glaze skin smoothie. “I have one every single day,” she deadpans.
As a wife to Justin Bieber, the star also had to share some of her important hero products that continues to make her marriage work. Her handful of phones, for instance, are for “surfing anonymously, commenting, stalking, viewing girls’s pages.” She also pulls out a magical love potion that was given to her by a mythical witch. “She told me that it would make a young Canadian pop star fall in love with me,” Bieber says. “Been taking this one for years!” (And, in case you couldn’t tell, yes this was all a joke.)
Above, watch the full video.
Director: Nina Ljeti
Director of Photography: Adrian Nieto
Editor: Katie Wolford
Producer: Chase Lewis
Associate Producer: Lea Donenberg
Assistant Camera: Jake Wolfert
Gaffer: Jakob Longcob
Audio: Glo Hernandez
Production Assistants: Brock Spitaels, Comfort Abiodun
Set Designer: Gina Canavan
Production Coordinator: Tanía Jones
Production Manager: David Alvarez Paz
Line Producer: Natasha Soto-Albors
Assistant Editor: Justin Symonds
Post Production Coordinator: Holly Frew
Supervising Editor: Kameron Key
Post Production Supervisor: Alexa Deutsch
Global Talent Casting Director: Ignacio Murillo
Director, Content Production: Rahel Gebreyes
Senior Director, Digital Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed on Location: Waldorf Astoria Beverly Hills
Special Thanks: Lindsey Hartman, Fielder Thomas
