At the time, Gwyneth said that the divisive candle kind of came about “as a joke.” She shared, “One day, we were smelling different fragrances and I was joking around, and I smelled something and I said…” before pointing at the candle, which had “This Smells Like My Vagina” printed across the front. “But then I was like, wouldn’t that be cool if somebody actually had the guts to do that? What a punk-rock, feminist statement, to have that on your table. And then he* made it. I thought he just made me one as a joke, but then the next thing I knew, it was on my website,” she added.
Interestingly, this came shortly after Gwyneth — who later released candles called “This Smells Like My Orgasm” and “This Smells Like My Prenup” — seemingly knew nothing about a bunch of Goop products as she reacted to them live on Jimmy Kimmel Live.