LONDON — Who hasn’t watched — and pined after Carrie Bradshaw’s Jimmy Choo heels — after her iconic “Help, I lost my Choo!” moment on “Sex and the City?”
Yearn no longer: Fashion designer Conner Ives, fashion journalist and archivist Alexander Fury, and Jimmy Choo’s creative director Sandra Choi have teamed up to curate and reissue styles from the brand’s archives, from 1997 to 2001.
Included in the revival are Bradshaw’s feathery Jimmy Choo heels, which took flight from her foot as she dashed to make a ferry — making them available to purchase for the first time since their TV debut.
“We looked at three decades of work and dialed back to the first five years. Why? Because those years truly represent the heart and soul of Jimmy Choo — they’re our roots, where it all began,” explained Choi.
A pair of silver thong heels brought back from 2000.
Courtesy of Jimmy Choo
“And in looking at these styles, I saw ideas that are still essential to Jimmy Choo today — eternal values of glamour, of femininity, combined with make and craft. This was a fascinating exercise for me — to see Jimmy Choo through other people’s eyes,” she continued.
Also included in the capsule are a pair of strappy heels from the brand’s first collection in 1997; a pair of sultry silver thong heels designed in 2000, and a gold sandal topped with a violet flower from 2001.
A pair of heels with a floral appliqué are also being revived.
Courtesy of Jimmy Choo
“This collection is about where we’ve come from, and what we stand for and where we continue to go. It’s a celebration, pure and simple — and Jimmy Choo can always ignite a party,” added Choi.
Jimmy Choo’s been on a hot streak lately.
The launch comes shortly after Chloë Sevigny was announced as the face of Jimmy Choo’s summer 2025 campaign earlier this month. Bella Hadid was also spotted wearing the brand’s silver “Scarlett” shoes at the London launch of her fragrance brand, Orebella.