This article was created in partnership with White Claw®.
The most highly anticipated North American EDM festival weekend of the year started even sooner for fans flocking to Las Vegas with a special performance by Alison Wonderland at the White Claw Sessions Powered by Billboard. The Australian producer/DJ delivered a high octane set as she rocked Ayu Dayclub with a bass-heavy set, masterfully blending selects from her discography with reimagined versions of popular hits in and outside of the dance world.
True to her signature catchphrase and lyric on her song “Happy Place,” Wonderland connected with fans “on a spiritual level.” The PLUR (Peace, Love, Unity, Respect) energy was felt throughout the venue: fans danced, headbanged and raised their White Claw® as they sang along to Wonderland’s songs.
Before Wonderland hit the White Claw® stage, rising South African producer/DJ Jon Casey warmed up the crowd, showcasing his love for bass with a mix including his biggest hit to date: “Zurna” with TroyBoi.
Attendees paired an early start to the festival with a variety of White Claw® flavors. On top of original White Claw® Hard Seltzer, White Claw® Surge, Clawtails by White Claw®, and White Claw® Zero Proof flavors, there were two custom cocktail options featuring White Claw® Vodka: The Rabbit Hole and the Black Cherry Wonderland. When fans weren’t dancing and enjoying their drinks, they had the opportunity to snap photos with their friends at the fish-eye photo booth and assemble their own custom kandi bracelets.
From can’t-miss shows and fly away festival experiences to partnerships with top charting artists and exclusive fan giveaways, White Claw® is no stranger to the largest moments in music. The White Claw® Sessions Powered by Billboard will continue to bring fans closer to the music they love throughout 2025. Don’t miss your opportunity to Grab Life By The Claw: make sure you’re signed up to be notified about all-access gigs, epic drops, everyday thrills, and community vibes for you and your crew.
See photos from the event below.
Alison Wonderland warms up for her White Claw Sessions performance powered by Billboard
Christopher Polk/Billboard
Fans commemorated their EDM festival weekend kickoff at the fish-eye photo booth
Nathan Jackson
Bartenders poured custom White Claw® Vodka cocktails
Christopher Polk/@polkimaging
Alison Wonderland and Jon Casey link up before their sets at the White Claw Sessions Powered by Billboard
Christopher Polk/Billboard
Wonderland’s fans showed that they know how to Grab Life By The Claw as they sang along to her set
Christopher Polk/Billboard
White Claw gave fans the chance to take home custom kandi creations
Nathan Jackson
Fans danced the night away with their favorite White Claw® flavors in hand
Christopher Polk/@polkimaging