Sunfeast Dark Fantasy has unveiled its latest brand initiative, ‘Fantasy Zaroori Hai’, anchored by a heartfelt Hindi poem narrated by Bollywood superstar Shah Rukh Khan. Penned by National Award-winning lyricist and playback singer Swanand Kirkire, the commercial explores the essential role fantasy plays in everyday life — what it is, where it lives, and why it matters.
Shah Rukh Khan turns poet for new Sunfeast commercial; watch
The poetic narrative takes viewers on a whimsical journey, moving from the mundane routines of daily existence to the boundless possibilities unlocked by imagination. True to the brand’s promise of “Har Dil Ki Fantasy,” the film captures fantasy’s many faces — from sketching castles in the clouds and fairy-tale transformations to escaping traffic jams and engaging in alien battles — each representing personal yet universally relatable moments of escape and inspiration.
Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division, ITC Ltd., emphasized the campaign’s deeper message and said “Fantasy is deeply personal, yet universally relevant. With Fantasy Zaroori Hai, we at Dark Fantasy, are inviting people to break free from their daily routines and rediscover the transformative touch of fantasy in their lives. In today’s always-on world, moments of fantasy are essential to rejuvenate the spirit and reawaken our senses. This initiative, led by the King of Fantasy Shah Rukh Khan himself is a tribute to that shared human spirit.”
The initiative was launched digitally, reaching audiences across key social media platforms. Shah Rukh Khan shared his thoughts on the campaign, stating, “Fantasy isn’t about escape – it’s where dreams begin. It fuels our aspirations, shapes our goals when reality tires us out. Fantasy Zaroori Hai speaks to that power – the imagination that drives us forward.”
Suchitra Gahlot, National Creative Director, FCB Ulka, added, “Fantasy Zaroori Hai isn’t just about creating a brand campaign — it’s about igniting a conversation around the magic of fantasies. We harnessed the evocative language of poetry to bring alive the importance of fantasy in our daily lives. We wanted to remind people that fantasy isn’t confined to stories, it’s a way to embrace the extraordinary in our lives, and there’s no better guide to that journey than Shah Rukh Khan.”
With this campaign, Sunfeast Dark Fantasy strengthens its association with Shah Rukh Khan while inviting millions of people across India to rediscover the extraordinary through the transformative power of fantasy.
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