Front Row has made its fourth acquisition.
The New York-based agency, which works with brands like Kosas, La Mer and more in e-commerce management, content creation and digital marketing, has snapped up Shopify partner agency Build in Amsterdam.
Terms of the deal were not disclosed.
“This acquisition marks a significant milestone in our mission to build the world’s most connected commerce platform,” said Yuriy Boykiv, chief executive officer of Front Row. “As direct-to-consumer continues to evolve and commerce grows more fragmented, our role is to simplify it — whether that’s launching a Shopify store, scaling on Amazon or driving demand on TikTok.”
With this move, Front Row aims to further its support for brands through the e-commerce journey, omnichannel strategy and web design development. With Build in Amsterdam’s clients including mountain gear company Mammut, Polaroid and Suitsupply, the acquisition also plants Front Row, which has historically been beauty-focused, further into the fashion and lifestyle spheres.
“At Build in Amsterdam, we always had the dream of becoming a global full-service e-commerce and branding agency. By joining Front Row, we take a huge leap toward our dream becoming reality,” said Daan Klaver, cofounder and creative director of the Netherlands-based agency.
Yuriy Boykiv, Alex Beer and Matt Beer.
Courtesy
The deal also allows Front Row, which has offices in New York; San Diego; Hamburg, Germany; and Bratislava, Slovakia, to establish further footholds in Europe.
“Build in Amsterdam brings best-in-class design and Shopify development,” said Boykiv. “Together, we offer a turnkey solution that helps brands scale with creativity, consistency and speed.”
Known as Fortress Brand Group until it rebranded in 2023, Front Row was founded by brothers Alex and Matt Beer in 2012. The company acquired creative agency School House in 2021, and the following year snapped up digital marketing group Taylor & Pond and marketplace accelerator Finc3.