Bollywood has always been more than just cinema—it’s a cultural phenomenon that sets trends, breaks norms, and reflects the ever-evolving aesthetics of Indian society. Among its many influences, Bollywood’s role in shaping fashion has been iconic. From the dramatic flair of the 1990s to the global, minimalist chic of today, the journey of Bollywood fashion is a fascinating evolution of style, stardom, and societal shifts.
The Evolution of Bollywood Fashion: From the 1990s to now
The 1990s: Bold Colors, Bigger Statements
The 1990s were defined by excess—think loud colors, shiny fabrics, shoulder pads, and elaborate hairstyles. Actresses like Karisma Kapoor, Raveena Tandon, and Madhuri Dixit wore high-waisted jeans, crop tops, and flashy lehengas in film after film. Designers like Manish Malhotra began making their mark during this era, with his styling of Urmila Matondkar in Rangeela (1995) being a landmark moment. Heroes like Shah Rukh Khan and Salman Khan often sported denim-on-denim, leather jackets, and gelled hair—an aesthetic that screamed ‘90s cool’. Films like Dil To Pagal Hai and Kuch Kuch Hota Hai showcased sportswear-inspired casuals and coordinated couple outfits that became every teenager’s wardrobe goal.
The 2000s: The Era of Glamour and Designer Dominance
The early 2000s brought a wave of globalization, and Bollywood fashion began to reflect international trends. Low-rise jeans, spaghetti straps, and blingy accessories took over. Manish Malhotra, Rocky S, and Abu Jani Sandeep Khosla became household names. Kareena Kapoor’s “Poo” look in Kabhi Khushi Kabhie Gham (2001) redefined teenage glam. Films like Kal Ho Naa Ho and Dhoom showcased modern Indian characters who could rock both Manolo Blahniks and Manish Arora. For men, the metrosexual trend caught on—with actors like Hrithik Roshan and John Abraham embracing fitted shirts, highlighted hair, and even accessorizing with scarves.
The 2010s: Fusion Takes the Front Seat
The 2010s were all about merging tradition with modernity. Anushka Sharma’s bridal lehenga in Ae Dil Hai Mushkil, designed by Sabyasachi, became a nationwide obsession. Deepika Padukone and Sonam Kapoor turned red carpets into high fashion runways, donning Elie Saab, Anamika Khanna, and Gaurav Gupta. Streetwear also found its way into mainstream styling, with stars mixing kurtas with sneakers and experimenting with gender-fluid silhouettes. Instagram became the new mood board, with celebrity stylists like Tanya Ghavri and Shaleena Nathani becoming trendsetters in their own right.
The 2020s: Sustainability, Individualism & International Impact
The 2020s are witnessing a conscious shift toward sustainability and individual expression. Alia Bhatt’s preference for homegrown brands like Raw Mango and Anita Dongre, or Ranveer Singh’s unapologetically flamboyant Gucci-meets-kitsch looks, are symbols of a new wave of confidence. There’s a growing focus on re-wearing outfits, slow fashion, and celebrating crafts. The influence of OTT platforms has blurred the lines between reel and real fashion, with actors often opting for subdued, relatable styling.
As Bollywood continues to reflect—and redefine—India’s fashion narrative, one thing is clear: the journey from the glitter of the ’90s to today’s mindful luxury isn’t just a style evolution, it’s a cultural one. Fashion in Bollywood is no longer just about what’s trending; it’s about what’s transforming.
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