If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Kelsey Anderson has her sights set on swimwear. “The Bachelor” alum, who appeared on season 28 of the reality dating show series and became engaged to lead Joey Graziadei, joins Cupshe as the swimwear and apparel brand‘s latest ambassador, debuting a new collaborative collection and starring in the brand’s “Summer Postcards” campaign.
“This collection reflects my journey of self-discovery, from growing on national TV to embracing where I am at today,” Anderson said. “I wanted the pieces to feel like little snapshots of confidence and just enjoying life.”
Kelsey Anderson for Cupshe.
France and Jesse
Cupshe x Kelsey Anderson’s “Summer Postcards” collection includes such styles as bow-tied bikinis, polished cover-ups and flowy maxidresses for summertime style. The collection will be featured in Cupshe’s Miami Swim Week presentation on May 30.
Anderson and the team at Cupshe “were inspired by effortless summer moments, [including] brunches, beach walks, sunset dinners and travel” for the collection. The reality star turned to “romance and elegance,” which she noted “are always my main inspirations.”
“I’m loving simple, timeless pieces and am excited to dive more into those styles in the future,” she said.
Kelsey Anderson for Cupshe.
France and Jesse
Anderson wore styles from the collection in the campaign lensed by France and Jesse. “We included a wide range of silhouettes that flatter different body types, making sure everyone can feel confident and seen,” she said.
Kelsey Anderson for Cupshe.
France and Jesse
The first drop from the collection comes out on Thursday at 9 a.m. ET. The second drop will launch at the end of May. Cupshe x Kelsey Anderson’s “Summer Postcards” collection features a size range from XS to XL. Price range for pieces in the collection ranges from $22.99 to $58.99.
Cupshe was founded by Mike Zhao in 2015. Recent collaborations and edits from the swimwear brand include the Culpo sisters, Jessie James Decker and “Bachelor” and “Bachelorette” alum JoJo Fletcher.