Snoop Dogg has yet another gig. As part of his expansive partnership with NBCUniversal, the rapper will host a two-hour musical variety special from Miami titled Snoop Dogg’s New Year’s Eve. According to Variety, the show will air on NBC on Dec. 31 from 10:30 p.m. ET to 12:30 a.m. ET in the latest extension of the rapper’s deal with NBCUniversal, which also includes his spot as a coach on The Voice and his correspondent gig at last year’s Summer Olympic Games in Paris.
“Snoop Dogg’s energy, influence and ability to bring people together promises an unforgettable night,” said Jen Neal, executive VP of Live Events and Specials for NBCUniversal Entertainment. “We’re thrilled to partner with Snoop and bring this epic event to audiences across the country once again live from Miami.”
The New Year’s Eve show will be produced by Den of Thieves (MTV VMAs, People’s Choice Awards) and Snoop’s Death Row Pictures. It is the latest attempt to freshen up the New Year’s space from NBC, which hosted Miley Cyrus variety shows in 2022 and 2023 and a two-hour prime time special called “A Toast to 2024!” with Today Show co-hosts Hoda Kotb and Jenna Bush Hager.
Snoop’s overall deal with NBCUniversal will also see him branching out into films, television, sports and streaming projects in conjunction with his Death Row Pictures shingle. The rapper made his coaching debut on The Voice in its 26th season in 2024. He’s also developing a biopic about his acquisition of Death Row Records with Universal.
The indefatigable MC recently released a gospel record for Death Row called Altar Call in April and Tuesday (May 13) he announced his next studio album, Iz It a Crime?, which is due out on Friday (May 16) and features collabs with Wiz Khalifa, Sexxy Red, Charlie Bereal, Akeem Ali, Jane Handcock and LaRussell, among others; Snoop’s 21st studio album is also the soundtrack to a short film of the same name.