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    HomeCelebsInside the Disney Upfront: “Glen Powell, What Are You Doing Here?”

    Inside the Disney Upfront: “Glen Powell, What Are You Doing Here?”

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    Professional athletes, like fine wines, only get better at public speaking with age. Patrick Mahomes and Saquon Barkley might need a little more time in the bottle.

    Booking the NFL stars to open Tuesday’s Disney upfront was a clear win on paper, but it made for a rather low-energy opener. (Was Barkley’s dialogue that lifeless when he was on the links with Donald Trump?) Fortunately, the duo was an outlier. After Bob Iger, who prophetically walked out to Bruce Springsteen’s “Burn to Run” made his second consecutive upfront appearance, the program proceeded with a slew of trailers, quite a bit of the Manning brothers, and the obligatory closing remarks from Jimmy Kimmel.

    “Bob Iger has passionately led Disney for 20 years,” remarked Kimmel, “and reluctantly for three.”

    If there was a throughline to the forgivingly tight North Javits show, which clocked in at under 90 minutes, it was the media-savvy (albeit cheesy) Peyton and Eli Manning. They first showed up with a musical bit that inserted themselves into various ABC and Hulu series — “High Peytentional,” “Abbot Eli-mentary,” “Only Mannings in the Building,” etc… — and then again to push their producorial effort: Hulu’s upcoming Glen Powell series, Chad Powers.

    “Glen Powell, what are you doing here?” asked Peyton.

    “I can do anything,” he responded. “I’m Glen Powell.”

    Apparently, “anything” includes diminishing his now familiar charm with ugly prosthetics. As the trailer for Chad Powers explained, there is a twist in his comedy about a ruined quarterback who adopts a new identity to redeem himself on another team. “I’m gonna do a Mrs. Doubtfire, but with football,” the character explained.

    The clip played very, very well in the room — as did most of what Disney chose to share over the afternoon. It was an interesting tactic compared to the three presentations during Monday’s marathon upfront week opener. Disney leaned hard on trailers of upcoming scripted efforts, including Ryan Murphy’s The Beauty (FX), Ryan Murphy’s All’s Fair (Hulu) and Noah Hawley’s take on the Alien franchise: FX’s Alien: Earth.

    It’s hard to say exactly which trailer played best in the cavernous room, but from my angle, most of the excitement — and unquestionably, much of the presentation’s budget — was for Alien: Earth. After ominous eggs were wheeled around the room and the franchise’s familiar Xenomorph made a jump-scare appearance on stage, the long-awaited first look screened to enthusiastic applause.

    The Disney presentation shrewdly played up franchises and IP more than numbers. There were actually quite a few of those — none, in fact, in ad sales chief Rita Ferro’s remarks that promised media buyers “flexibility and value” among Disney’s various ad-friendly tools. The first stat offered was halfway through the presentation when Auli‘i Cravalho, voice of Moana, noted that her original film had logged 1.4 billion hours streamed on Disney+. Its sequel was already at 139 million hours in just two months.

    The morning’s news of ESPN’s streaming offering was reiterated by Stephen A. Smith. “I have to contain my excitement,” Smith deadpanned, before his spiel for the reimagined app’s integration into the Disney bundle. Kim Kardashian offered a remote “hello” before the trailer for All’s Fair, Joe Buck got in one of the week’s several digs at a certain former Patriots’ coach — “The show will end with Bill Belichick and his friend singing ‘My Endless Love’” — and the cast of The Bear came out to plug the industry darling’s upcoming fourth season.

    It wasn’t the entire cast so much as the three of them with other Disney projects to hype. Ayo Edebiri voiced “Envy” in Inside Out 2, Ebon Moss-Bachrach is among the leads of Marvel’s The Fantastic Four: First Steps and Jeremy Allen White stars as Bruce Springsteen in the upcoming 20th Century Studios biopic Deliver Me from Nowhere.

    Iger doesn’t need an excuse to walk out to the Boss as his intro music, but, on Tuesday, he certainly had one.



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