Ice Spice has scored her first fragrance deal, inking a partnership with Revlon Consumer Products.
This will entail the four-time Grammy-nominated artist partnering with Revlon’s experts to develop a bespoke fragrance line, the first of which is slated for release in 2026.
Ice Spice said: “I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
For Revlon, now out of bankruptcy with much less debt, this reflects a renewed focus on accelerating its fragrance business.
“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match,” said Michelle Peluso, chief executive officer of Revlon. “This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together.”
Revlon’s fragrance portfolio includes brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy and Curve.
Most recently it renewed its longstanding global licensing deal for Juicy Couture fragrances with Authentic Brands Group. As part of the deal, Revlon will continue to exclusively produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also paves the way for an expanded product portfolio, with new launches planned across core fragrances.
Revlon’s beauty sales came in at $2 billion in 2024, according to WWD Beauty Inc’s Top 100 Beauty Companies.