Veronica Beard has tapped Halsey Anderson as chief brand officer, a newly created post.

Most recently, Anderson was senior vice president of brand marketing at J.Crew Group, playing a central role in the brand’s recent resurgence. She had been with J.Crew for over 13 years.

In her new role, Anderson will lead all brand and creative functions, reporting to Stephanie Unwin, president. She will also work closely in partnership with cofounders Veronica Swanson Beard and Veronica Miele Beard.

“As Veronica Beard expands into new product categories and markets, we are attracting high-caliber talent to help build global awareness and promote a unified brand vision,” said Unwin.

Anderson added, “I am thrilled to join such an authentic, customer-first brand. Veronica Beard understands well how women want to dress for our multifaceted lives. I look forward to building upon what the Veronica Beard brand and lifestyle means for women globally.”

According to the company, Anderson’s appointment underscores the brand’s continued investment in growth, creativity and global expansion.

“Veronica Beard’s unrelenting purpose is to create a dream wardrobe for the layered lives of women,” said Veronica Miele Beard, cofounder. “Across all brand touch points, Halsey’s creativity runs deep, and we are incredibly excited for what’s to come,” said Veronica Swanson Beard, cofounder.