Sports Illustrated has tapped Salma Hayek Pinault, Jordan Chiles, Olivia Dunne and Lauren Chan as cover models for its 2025 Swimsuit issue, which hits stands May 17.
The issue is on newsstands beginning May 17 and more images are available at swimsuit.si.com.
SI Cover
Hayek Pinault was photographed by Ruven Afanador while Ben Horton captured Chiles and Ben Watts lensed Dunne and Chan.
Thirty-eight women from a range of talents and backgrounds are featured in the Swimsuit issue, from Olympians like Ilona Maher, Suni Lee and Gabby Thomas to WNBA star Cameron Brink to TikTok star Alix Earle. Photo shoots took place in picturesque locales around the world including the beaches of Bermuda and Jamaica; Zurich, Switzerland; the streets of Fort Worth, Texas and Cuixmala in Mexico.
“Sports Illustrated Swimsuit has always been about more than swimsuits and stunning imagery,” said MJ Day, editor in chief of Sports Illustrated Swimsuit. “It’s about creating a platform to capture moments that define our times, celebrating people who are shaping culture, and showcasing beauty on a world stage.”
“Every single woman included this year brings with her a unique and powerful reason for being featured in the issue. Whether it’s about what she represents, the impact she’s making, or the change she’s driving in her own life and the world around her, these women show up with passion and purpose.”
SI Swimsuit is celebrating the issue with a New York City takeover encompassing a range of experiences. Some of these include throwing the first pitch at a Mets game, lighting the Empire State Building and holding a red carpet event. SI Swimsuit will also introduce a members-only pop-up experience called The Social Club, presenting a myriad of live shows.
“At SI Swimsuit, we’re redefining what it means to be a legacy brand in today’s media landscape,” said Hillary Drezner, general manager of Sports Illustrated Swimsuit. “With the expansion into digital covers, year-round events, and dynamic partnerships with brands like Coppertone, MINI and Batiste, we’re creating more meaningful, culturally relevant moments than ever before. These initiatives not only fortifies our engagement strategy but also amplifies the value proposition for brand partners seeking to connect with our expansive and dedicated audience, numbering in the millions.”