Multi-platinum musician and actor Harrdy Sandhu and Bollywood actress Shehnaaz Gill have synergized their talents to unveil ‘Noor’, a resonant and galvanizing anthem that celebrates the fortitude, perseverance and resplendent beauty inherent in Indian women.
Harrdy Sandhu and Shehnaaz Gill champion womanhood in new single ‘Noor’
This seminal collaboration serves as the official anthem for Glow & Lovely, one of India’s most venerable beauty brands, and was strategically orchestrated by Universal Music Group for Brands (UMGB).
More than a mere melody, ‘Noor’ represents a meticulously crafted initiative conceived to foster self-assurance, unyielding resilience and profound self-celebration amongst women throughout India. By interweaving Sandhu’s distinctive musical artistry with Glow & Lovely’s enduring dedication to female empowerment, ‘Noor’ aspires to establish a profound connection with audiences on both an emotional and aspirational plane.
During the initial stages of conception, Harrdy Sandhu intent was to craft a composition that would genuinely encapsulate the indomitable essence and effulgent vitality of women across India, paying homage to their unwavering strength and intrinsic beauty. The alliance with Glow & Lovely furnishes a robust platform to amplify this salient message, seamlessly harmonizing the song’s central motifs with the brand’s deeply entrenched principles.
Harrdy Sandhu stated, “I endeavoured to craft a song that genuinely venerates the spirit of Indian women. ‘Noor’ stands as a sincere homage to the very essence of womanhood – their inherent strength, their unwavering resilience and their illuminating inner light. Collaborating with Shehnaaz Gill on the music video was an unalloyed pleasure; she embodies the very quintessence of the song and its underlying message, imbuing the screen with her singular charisma and authentic presence.”
Shehnaaz Gills added on, “Being a part of ‘Noor’ has been a truly uplifting experience. It’s a celebration of the spirit of womanhood, and I believe it will resonate deeply with women across India, reminding them of their inherent power.”
The accompanying music video, featuring Harrdy Sandhu and Shehnaaz Gill, constitutes a visually arresting spectacle that impeccably captures the song’s empowering message and vibrant dynamism. The video showcases the variegated beauty of Indian women, accentuating their strength, resilience and unwavering spirit. It serves as an indispensable complement to the uplifting and inspiring track, further amplifying its central message of self-affirmation and empowerment.
‘Noor’ is poised to ascend as the preeminent anthem of the year, serving as an enduring reminder that every woman harbours the intrinsic capacity to illuminate the world with her unparalleled talents and indomitable spirit.
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