FULL STEAM AHEAD: Chanel plans to stage a repeat showing of its cruise 2026 collection in Singapore on Nov. 4, as the city-state prepares to set a new record for international visitor arrivals this year.
“A dynamic and multicultural city, Singapore stands as a unique gateway to Asia. This destination renowned for its connection to culture and luxury boasts a harmonious blend of heritage, youthful modernity and energy, that resonates deeply with the values of the house,” the French luxury brand said in a statement on Tuesday.
Chanel previously staged a cruise show in Singapore in 2013, when the late Karl Lagerfeld presented his collection at Loewen Cluster, a former nutmeg plantation located just minutes away from the city center. Featuring several cricket-inspired looks, the lineup recalled the destination’s past as a British colony.
The house did not disclose the exact location of its upcoming replica show. The cruise 2026 collection was originally presented at the Villa d’Este, on the shores of Lake Como, on April 29 in front of celebrities including Keira Knightley, Sofia Coppola and Lupita Nyong’o.
Chanel resort 2014
Adrian Thoo
Speaking before the event, Bruno Pavlovsky, president of fashion and president of Chanel SAS, said the brand saw a slowdown in China and the rest of Asia last year. The company is expected to report annual results in the coming weeks.
“The business in China has been quite difficult in 2024 but now it’s picking up, and we feel a strong, nice energy,” the executive said.
Singapore is a key territory for luxury brands. It boasts the world’s second-highest concentration of millionaires, according to a survey conducted last year by online gambling site Prime Casino.
International arrivals are projected to reach almost 16 million in 2025, 9.6 percent above pre-pandemic levels in 2019, according to the World Travel & Tourism Council. It expects almost 2.8 million Chinese visitors, a record number, setting the stage for further growth in 2026.
“Singapore is setting the pace for global tourism growth, breaking records and outpacing its regional rivals,” said WTTC president and chief executive officer Julia Simpson. “This is not just a comeback — it is a transformation.”
Last year, Chanel held its repeat cruise show in Hong Kong, cementing the city’s return to the international stage.