It’s natural for makeup color trends to match the season they accompany. While fall lends itself to burnt, rusty, and foliage hues, winter skews more deep and snowy. But as as spring turns to summer, we tend to embrace a more playful approach via brighter, energetic shades—showing up in creative ways along the eyes, lips, and cheeks; though, how we wear these shades changes year after year.

“We’re seeing a shift toward intentional color—tones that feel both expressive and wearable,” Chanel makeup artist Tyron Machhausen tells Vogue, embracing a more refined, soft, and nostalgic feel compared to 2024. “While last year was all about bold, statement-making shades and maximalist vibes, 2025 feels a bit more subdued, with a focus on pastel tones and textures that are easier to wear day-to-day.” His texture point is interesting, because we’ve been taking note of that too—from reimagined mattes to high-shine and innovative formats trickling in from Korea, there’s an increased interest to how our products feel and wear. Playing with texture is spirited, without being too overbearing. Pro makeup artist Christin Cook Zito likens it to a take on Y2K with a modern polish.

When it comes to incorporating these hues into one’s regimen, don’t feel the need to go all in. “It’s all about letting the color pop without it feeling too heavy or overworked,” Machhausen continues, starting with a fresh, natural complexion as the perfect base. Then, start small by picking a shade you’re drawn to and try it in a more minimal way. “You could apply a pastel or berry hue just to the inner corner of your eye as a fun highlight or swap a bold lip for a berry-colored balm. Creamy textures and frosted shades are super easy to work with and forgiving—no need for perfect application.”

Whether you’re going bold or minimal, a look at the colors to play with all summer long; plus, how to wear and shop the now.

Butter Yellow

Butter yellow is the undisputed color of spring 2025, and we do not see the trend slowing down through peak summer. Celebrity makeup artist Timothy McKay anticipates smooth tones of buttery and bright yellow to dominate, even leaning more into the green family for a beautiful chartreuse hue come September. Until then, add a pop of the shade to the nails with polishes by Essie and JINsoon; or, to the lids via pigments by Victoria Beckham Beauty and MOB Beauty for a sunny touch to any look.

Blurred Berry

“Berry tones are also coming through strong this season,” Machhausen spills, as a smart way to bring depth and energy to a more neutral palette. “I especially love a monochromatic look, with deep, matte berry tones across the eyes, lips, and cheeks—it gives a subtle, Y2K vibe without feeling costume-y.” Zito is on the berry train, too, but looking towards blurred finishes on the lips. ”You get the richness of berry shades like raspberry and Bordeaux but with that diffused, soft finish,” she says. “It’s low-maintenance but looks effortless.”

Pistachio Green

Pistachio or matcha, muted greens are slowly making their way into the makeup routines of the masses. “Pastels [like these] bring a lighter, airier vibe that’s a shift from the bolder, more intense colors we saw in 2024,” Machhausen sites. Think: creamy, gelato-inspired hues. “There’s a fresh, understated, cool-girl feel to them, especially when paired with minimal, clean-skin makeup.” Swatch a bit of pigment over the lids or add a hint of color with a liner. “This adds an unexpected twist that still feels effortless,” he adds.

Wet Shine

“Texture is just as important as color this season; expect a curated mix of satin-mattes, luminous glosses, and refined metallics,” Machhausen says. “The overall direction is polished, but playful, designed for versatility and self-expression without feeling overdone.” To wit, many are amplifying their favorite colors with a drench of wet shine. Take a high-octane gloss for example, like Rouge Coco Baume, which he says “delivers that juicy, one-swipe payoff that’s perfect for every day.” Or, pair your favorite lip liner with a bit of Fenty Beauty’s luminizer in shade Glass Slipper for lacquered shine sure to last. The nails are getting the luminizing treatment too, via eye-catching top coats like our favorite by OPI.

Lovely Lilac

The emergence of lilac makes Zito particularly excited. “It’s fresh, cool, and totally on-trend for spring and summer,” she says. “A little lilac on the cheeks, on the eyes and even Lila’s setting powder—it’s a dreamy, modern twist on color. Plus, it’s versatile, which makes it so easy to wear for anyone.” To give the trend a try, Machhausen suggest a soft wash of soft wash of Chanel’s Ombre Essentielle in shade Lilas Poudre over the lid. For something more creamy, you’re best suited to turn to RMS’s nourishing matte formula. Or, keep it simple with an etching of a Glossier eyeliner pencil. Just round out the look with Gucci’s frosted highlighter.

Oceanic Coral

Let your look take cues from the ocean floor with effervescent bursts of coral. To deliver a youthful beach glow, Zito cites the shade as the perfect companion to dewy, hydrated skin. Simply add a touch of Saie or Merit’s cream blushes to the apples of the cheeks. For those more interested in lip finishes, Dior’s balm locks in moisture for a smoother, plumper pout; Westman Atelier’s lipstick dries down into a matte finish known to last for hours.

Future Nostalgia

Per Zito, bronze, gold, and shimmering metallics are going to be everywhere, especially paired with those electric blue and purple pops of color on the lid. “It’s like a cool mix of futuristic and nostalgic, bringing a bit of Y2K back but with a refined edge,” she says. “ I also think we will see more frosted shades and glitter and chrome or holographic colors and textures!” McKay has picked up on the tones too—citing metallic hues of eyeliner: think aqua, Atlantic blue, and emerald.

Meet The Experts

• Christin Cook Zito is a pro makeup artist who’s worked with Dolly Parton and Sarah Drew.
• Tyron Machhausen is a Chanel makeup artist whose clients include Anne Hathaway, Greta Lee, and Meghann Fahy.
• Timothy McKay is a celebrity makeup artist whose clients include Myha’la and Melissa Fumero.