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Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.
The handbag add-ons saw their first big resurgence when hashtag “birkinify” began trending on TikTok in 2024. Users were seen adorning their purses — Hermès Birkin or other — with charms, keychains, twillies and beads. And just when the craze got a whisper of dying down, Labubu-mania entered the chat, welcoming bag charm revival 2.0.
From White Lotus star and Blackpink member Lisa to Dua Lipa, A-listers are coveting the now-viral accessory sold in randomized blind boxes. Just a couple weeks back, toy brand Pop Mart released its latest Labubu collection, Big Into Energy, featuring six new plush figures. (Learn more about the latest drop here and shop the limited-edition collectibles here.)
Below, we rounded up 16 bag charms that are the epitome of playful meets chic, from a variety of independent designers and large fashion houses like Loewe, Gucci and Prada.
From the newly dropped Loewe Paula’s Ibiza 2025 summer collection.
Free People Friendship Swag Charm
Available in three charm varieties.
Pop Mart The Monsters Labubu Big into Energy Pendant Sealed Case (1 Blind Box)
No explanation necessary.
Susan Alexandra Lolita Bag Charm Keychain
Check out more of Susan Alexandra’s sweet beaded designs here.
Available in four colorways.
Loewe Anagram Pebble Keyring in Brass
This engraved brass keyring is also available in silver.
Anthropologie Icon Pearl Bag Charm
An Anthro bestseller. Shop the retailer’s complete collection of bag charms, shoe charms and jewelry charms here.
A match made in leather and shearling heaven.
Gucci Dog-Shaped Bag Charm
Baublebar Custom Pisa Bag Charm
Select 10 beads from dozens of choices: hearts, faces, disco balls, snacks and so on. For quicker delivery, check out Baublebar’s ready-to-ship bag charms here.
BaubleBar Pearl And Bead Bag Charm
A similar look without the customization.
String Ting Big Chakra Energy Bag Ting
Dua Lipa, Kendall Jenner, Justin Bieber and Blackpink members are just a few famous fans of String Ting. Gigi Hadid recently jazzed up her mini yellow Miu Miu with an assortment of charms, including her beloved Bag Ting from String Ting.
Madewell Double Heart Beaded Bag Charm
A similar design in a more neutral colorway.
Loewe Squid Bag Charm in Wool Felt
No one does charms quite like Loewe.
Coach also makes some of the best bag charms in the game.
Prada Leather Bag Charm and Keychain
For more luxe finds, check out Prada’s full assortment of bag charms, keychains and key rings.