Some days, Princess Gauravi Kumari is on the covers of India’s top lifestyle magazines. Other days, she’s right in the middle of things at training centres in Jaipur, working with local women artisans and supporting their growth. One moment, she’s front row at global fashion weeks or teaming up with luxury brands; the next, she’s back in Rajasthan, focused on women’s empowerment through the Princess Diya Kumari Foundation (PDKF).
As the daughter of Deputy Chief Minister Princess Diya Kumari and granddaughter of Rajmata Padmini Devi, Gauravi represents a modern kind of royalty. At 24, she’s showing us what it means to be a Gen Z princess in today’s world.
You’ll see her rocking a high-fashion dress with Jimmy Choo heels one day, and wearing a traditional poshak for a state event the next. She’s equally at ease in both worlds. Her collaborations with the brands she works with also reflect this blend—for instance, Kama Ayurveda, a luxury skincare brand grounded in traditional Ayurvedic wisdom and contemporary innovation.
“As someone passionate about preserving cultural heritage while making it relevant for today’s generation, their approach resonated deeply with me,” says Gauravi on being the brand ambassador for the luxury skincare brand.
In an exclusive interview with India Today Digital, Gauravi shares some of her favourite Gen Z habits, her go-to skincare tips, beauty secrets passed down through generations, and her definition of luxury.
Importance of skincare in daily life
Skincare is very important to me, not just as a ritual for beauty, but as a way to take a moment for myself amidst the busyness of daily life. I find time both in the morning and evening to really connect with my skin; it’s something I genuinely look forward to.
Royal beauty secret
Growing up, beauty was always about simplicity and natural care in my family, and some of those traditions have stayed with me even today. One of my favourite DIY treatments is a gentle ubtan made with sandalwood, rose water and a hint of turmeric. It instantly refreshes the skin and leaves it glowing. These little rituals, passed down through generations, are so special to me – they remind me that true beauty comes from nurturing yourself with kindness and authenticity.
On using natural skincare vs dermatologist recommendations
For me, it’s about finding a thoughtful balance. I deeply believe in the power of natural skincare – ingredients that have been trusted for generations and work in harmony with the skin. At the same time, I do believe there is a place for dermatologist-recommended products, especially when it comes to targeted concerns or treatments.
I think the key is to listen to your skin, to be gentle with it, and to choose what aligns with both tradition and modern knowledge, always with a sense of care and intention.
Favourite things about being a Gen Z
I think what truly sets Gen Z apart is our deep sense of individuality and authenticity. We aren’t afraid to embrace who we are, to speak about things that matter, and to seek out meaning in everything we do – whether it’s in the way we work, express ourselves, or even care for our well-being. One of my favourite things about our generation is how connected we are to both tradition and innovation; we value heritage, but we also want to shape a future that feels more mindful and inclusive. There’s a wonderful sense of possibility in the way Gen Z approaches the world, and I find that incredibly inspiring.
What is ‘luxury’ for the modern royal?
For me, true luxury lies in authenticity, craftsmanship and a deep sense of meaning behind what we choose to surround ourselves with. It’s about pieces and experiences that are thoughtfully created and rooted in tradition but still feel entirely personal and relevant to today.
Wellness talk
For me, wellness is really about balance – staying active, caring for my mind, and making time for rituals that nourish me from within. I enjoy a mix of strength training and yoga; it keeps me grounded and gives me the energy to take on the day. Skincare too is an important part of my wellness routine. I believe that when you take care of yourself with consistency and kindness, it complements everything you do.