Rob49 is officially a music executive. The New Orleans rapper has launched his VULTURE MODE record label, which arrives as a joint venture with independent record label and publisher SLANG.
While entering his prime as a rapper in his own right, Rob is looking for the next generation of stars in hip-hop. The label isn’t wasting any time as fellow New Orleans native Moskino is the first artist signed to VULTURE MODE.
“I always knew I would be successful outside of music, but I thought more so as a serial entrepreneur who owns a bunch of businesses,” Rob49 tells Billboard. “But music is something that I naturally gravitate to, and I honestly feel like I have the ear to know who’s the next hot artist.”
He continues: “And with that, I’m surrounded by a bunch of new young talent that is trying to make it out the trenches, so what better way to use my platform than to become a music executive and help bring their careers to life.”
Moskino is gearing up for a busy summer with the release of his King of the Underdogs project slated to arrive on June 6.
“Moski wanted to be a rapper long before I even wanted to,” Rob49 adds of the first rapper joining the VULTURE MODE family. “And I think he’s one of the hardest out of not only New Orleans, but in general. His ability to story-tell while maintaining his own unique sound, creating a new lane with that New Orleans style… It’s something that I think is very different and refreshing.”
Rene McLean
Aviva Klein
Founded by Influence Media’s Rene McLean, SLANG has built a reputation as a reliable creative partner for the likes of Future, DJ Khaled and Will Smith over the years.
“We’ve always believed in building platforms, not just moments,” says McLean. “Partnering with Rob49 to launch VULTURE MODE was a natural step. He represents everything SLANG values, originality, vision, authenticity, and a relentless work ethic. Together, we’re building something that’s not just reactive to culture, but ahead of it.”
As far as his own artistry, Rob49 caught fire with his viral cultural hit “WTHELLY” and is slated to drop another project later this spring.