GOLDEN CHILD: Jeweler Roberto Coin has tapped Spanish entrepreneur and influencer Maria de la Orden as global ambassador, the company said Thursday.
“We are thrilled to welcome Maria de la Orden to the Roberto Coin family,” the company said in a statement announcing the move. “Her modern style and refined spirit are a perfect match for our brand, and we look forward to this inspiring collaboration.”
De la Orden is best known for her eponymous label Maria de la Orden Studio, launched in 2019.
Maria de la Orden for Robert Coin.
She also cofounded the seven-year-old vintage-inspired fashion label La Veste with her compatriot Blanca Miró. It recently opened its first store in Paris, a 860-square-foot boutique in the French capital’s arty Left Bank, and is following a New York City pop-up with one in London.
In snapshots announcing her new role, she wears a necklace from the Art Deco collection in yellow gold and black enamel, as well as the Venetian Princess ring in gold, white diamonds and black jade.
While no campaigns featuring de la Orden are on the cards, she is expected to showcase Roberto Coin jewelry extensively on her social platforms and will host a raft of events for the brand throughout the year.
The jeweler previously had Nicole Kidman and Cynthia Erivo has ambassadors.
Founded in 1996, Roberto Coin is headquartered in Vicenza, Italy, a thriving hub of gold manufacturing and design. Its jewels feature a hidden ruby, positioned so that it’s in contact with the wearer’s skin, “respecting the ancient legend that rubies could confer a long and happy life,” according to the brand.
Maria de la Orden for Robert Coin.
Roberto Coin is the sixth-largest jewelry brand in the U.S., the world’s largest branded jewelry market.
Last year, Watches of Switzerland purchased Roberto Coin Inc., the American arm of the jeweler, for $130 million in a deal that gives it exclusive and perpetual distribution rights for Roberto Coin jewelry in North and Central America and the Caribbean.
Meanwhile, the Italian jeweler is also developing its European footprint, with boutiques in Madrid and Marbella slated to open in 2026.