Tesla chief and billionaire Elon Musk has again drawn attention on social media after changing his display name on X (formerly Twitter) to ‘Gorklon Rust’. The changed name appears to be a quirky blend of references: “Grok,” the AI chatbot developed by Musk’s AI company xAI, and “Rust,” likely referring to the Rust programming language—reportedly part of xAI’s technical infrastructure.
Gorklon Rust is also the name of a meme coin circulating on the Solana blockchain. It is currently being traded on decentralized platforms such as PumpSwap, Raydium, and Meteora.
The latest name change came just a day after Musk announced a major revamp of X’s recommendation algorithm, promising users, “You should be seeing significant improvement there.”
This isn’t the first time Musk has made headlines with a name change on the platform he owns. In February, he briefly went by “Harry Bolz,” and in December, he adopted ‘Kekius Maximus’.
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Kekius Maximus has recently entered the crypto scene, drawing inspiration from internet culture and cinematic lore. The character behind the token fuses the iconic Pepe the Frog meme with Maximus, the heroic figure from the film Gladiator.
This unique mash-up has given rise to KEKIUS, a meme-based cryptocurrency that combines humor with elements of decentralized finance (DeFi). Though based on a relatively obscure meme, KEKIUS has quickly gained traction in the crypto market.
Riding the wave of pop culture and DeFi trends, KEKIUS is the recent example of how internet memes are continuing to shape the digital asset landscape.
At that time, Musk even updated his profile picture to show Pepe dressed in golden armor and holding a video game controller.
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