The whoтАЩs who of Hollywood, sports and business all co-mingle in one glamorous place while watching the Formula 1 Miami Grand Prix: the ultra-luxe, invite-only Palm Club at the Hard Rock Stadium.
тАЬWe curated this space intentionally, so that it was a space that brought the worlds of talent, celebrity, high-performing CEOs or ultra-high net worth clients together for the purpose of networking and to continue to build on those relationships,тАЭ F1 Miami spokesperson Melanie Cabassol tells Page Six.
The vice president of hospitality and curated experiences notes that elite guests inside the Palm Club may see тАЬJeff Bezos speaking with Elon [Musk]тАЭ in one corner, while best friends Travis Kelce and Patrick Mahomes are enjoying seeing the race cars speed past the track in another.
Past A-listers who have walked through the palm tree-filled entryway in previous years are Kelce, Bezos, Musk, Michael Jordan, LeBron James, Tom Cruise, Shakira, Post Malone and Ed Sheeran.┬а
Reps remained tight-lipped as to who will be attending on Sunday, as privacy and protecting their high clienteleтАЩs experience is one of the most important perks of the Palm Club.
Cabassol says one of the aspects that makes the club тАЬsuper uniqueтАЭ is that they тАЬdonтАЩt allow any security or any additional entourage in the space.тАЭ
тАЬItтАЩs typically talent or guestsтАЩ plus one, so that really concentrates the clientele that we have in the space because you donтАЩt have a million different people or entourage taking a look in,тАЭ she further explains.
Getting on the star-studded list is also a carefully-curated decision made by Miami Dolphins CEO Tom Garfinkel and the NFL teamтАЩs owner Stephen Ross, who must approve of those invited and their guests.
Once race day arrives, the full experience at the Palm Club feels VIP from start to finish.
Page Six was given an exclusive tour ahead of F1 Miami 2025, where we learned that when guests arrive, a Moke vehicle drives them to private club, so they donтАЩt work up a sweat in the Miami heat.
WeтАЩre told all staff are trained in advance to тАЬgreet everybody by name.тАЭ
тАЬOur teams are constantly studying our face books, so that weтАЩre actually able to do that upon arrival without having to ask them their name,тАЭ Cabassol says.
тАЬItтАЩs very important, especially with this particular group. They get quite impressed when you know their whole backstory, how they got here, why they got here and everything else.тАЭ
The stars and successful businesspeople then walk through a scenic entry filled with live plants тАФ including three different endangered species of palms тАФ┬аthat stand as tall as 10 to 18 feet high.
Once inside the main area alongside the track, which has been decorated in line with a palmsтАЩ different shades of green, guests can jam out to a music playlist curated by Garfinkel himself, which weтАЩre told consists of mostly old-school hip-hop. He even plans to list it on Spotify so the public can also listen to it.
There is an indoor area, which throughout football season is the Nine Club, where guests dine on delicious dishes and drinks by Major Food GroupтАЩs ZZтАЩs Club. They also feature the private clubтАЩs signature sweets bar. Cabassol amusedly adds, тАЬItтАЩs crazy to think that adults go crazy for candy.тАЭ
The Palm Club also includes special touches honoring the big stars that walk through its doors.
Black-and-white images of past guests, including Cruise laughing with Ludacris and sisters Venus Williams and Serena Williams having a good time, line its walls. F1 Miami 2024 champ Lando NorrisтАЩ winning racing uniform is even enclosed in a glass case in a hallway that breaks up the different rooms.
Those who are not lucky enough to score an invite into the lavish club, though, can also get the VIP treatment at the Hard Rock StadiumтАЩs 72 Club, which is transformed for the Miami Grand Prix.
For a ticket price anywhere from $10,000 to $14,000 in the 72 Club, guests can watch the races from prime seating, located right next to the winnersтАЩ podium.
They can also dine in a section of the multi-level space on dishes from an aтАЩRiva at the Harbour Club pop-up. Groot HospitalityтАЩs celeb-favorite restaurants тАФ Komodo, Gekko, Casadonna and Papi Steak тАФ are the main food and beverage providers, and are located in a massive indoor dining space.
This yearтАЩs F1 Miami is already underway, with the big race revving up on Sunday at around 4 p.m. local time from the Miami International Autodrome inside of the Hard Rock Stadium.