FIFTY FIFTY released their newest EP, ‘Day & Night,’ and the group shares the inspiration behind the concept album, how they created the music video for “POOKIE” and more!

What do you think of FIFTY FIFTY’s ‘Day & Night?’ Let us know in the comments!

FIFTY FIFTY:

For ‘Day & Night,’ our album ‘Day & Night’ is something… It’s definitely something new that we wanted to show everybody. It has a bunch of different genres incorporated in it. There’s three songs, it’s a total of six songs, but three of those songs kind of go with the day concept and three of those songs go with the night concept, so it’s an album you can listen to all day round that goes with any time of day. There’s a song for any moment. When we recorded “POOKIE,” we really focused on bringing out the cute lyrics and the bouncy rhythm. I personally really liked the rap parts, and during recording, those parts really stood out to me. Well, since we’re one team, there’s a part in the song where we all go ‘da-da-da-da’ together. We really captured our chemistry in that moment, and expressions looked genuinely happy- so it became the most memorable music video shoot for me. The hardest part- well, not really hard, but since we had to bring “POOKIE” to life, we needed to make cute while we were monitoring each other and giving feedback like “this part looks good,” or”that one works better,” I think our team really stood out in that process. Honestly, instead of any real difficulties, what I remember more is the effort we put into everything. For me, if you listen to the song it’s very rhythmical, very exciting and just like a happy, vibey song. 

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