Elon Musk, the billionaire entrepreneur and CEO of Tesla and SpaceX, has once again made headlines by renaming his official X account to “Kekius Maximus.” Known for his unpredictable antics and online presence, Musk’s latest move has sparked intrigue among his followers and the cryptocurrency community.
The rise of Kekius Maximus in crypto
So, who—or what—is “Kekius Maximus”? The name appears to reference a meme-inspired cryptocurrency token, KEKIUS, which blends humor with decentralized finance (DeFi).Influenced by internet culture, particularly the ‘Pepe’ meme, KEKIUS has been making waves in the cryptocurrency market.
As of December 27, 2024, KEKIUS is trading at $0.005667, a staggering 497.56% increase in just 24 hours, according to memecointer.com. With a 24-hour trading volume of $2.73 million, the token has caught the attention of investors and enthusiasts alike. However, after reaching a record high on the same day, KEKIUS has since retracted by approximately 24.30%.

Musk’s cryptic endorsement?
Musk, a known advocate of cryptocurrencies, is no stranger to meme culture. While he has not publicly commented on the reasons for his name change, the move has fueled speculation about his support or interest in the KEKIUS token.
Musk’s history of X name changes
This isn’t the first time Musk has altered his X account name. In January 2023, he famously changed it to “Mr. Tweet” and humorously noted, “Changed my name to Mr. Tweet, now Twitter won’t let me change it back.” On another occasion, he adopted the name “Naughtius Maximus” before reverting to his original moniker.
A billionaire’s ever-changing identity
Musk’s playful online antics continue to keep his audience entertained and guessing. Whether this latest name change is a subtle nod to the rising popularity of meme cryptocurrencies or just another chapter in Musk’s unpredictable online saga, it has undoubtedly added fuel to the ever-buzzing discourse around him.
With Musk recently becoming the first person to reach a $400 billion net worth following Donald Trump’s victory in the 2024 US presidential election, his influence spans far beyond technology and finance—into the realms of internet culture and beyond.