A video of a man claiming to be the winner of UnitedHealthcare CEO killer lookalike competition is viral as NYPD is looking for the killer four days after Brian Thompson was killed in New York in front of a hotel. The murder of 50-year-old Brian Thompson unleashed a rage never seen before as people celebrated the death and now there apparently was a competition of UnitedHealthcare CEO killer lookalike. It is not yet known who organized the competition or whether there was really a competition but the person who claimed to be the winner said if there is any cash prize for winning the competition, he would give it for Palestine.
In the video, several people were seen in similar hoodie jackets which the killer was seen in photos NYPD released from surveillance footage.

The alleged winner also said this is the first annual lookalike competition suggesting that there would be similar competition every year.
Though a section of social media users was celebrating the murder and feted the killer as a hero, the lookalike competition came across as “little too far” for many. “This is weird,” a comment on the viral video said.
“This is actually terrible and evil,” another said. “This depraved,” one wrote.
The participants in the apparent competition also came with posters that said: Deny Defend Depose — the three words the casings of the bullets had engraved on them.
“Who’s the organizer for this?” one of the participants was asked.
“The FBI,” quipped one.

Celebration over Brian Thompson’s murder

Several social media posts across all platforms including X, Bluesky and even LinkedIn, attacked the practices of the health insurance companies to rob people of their money and deny the payout during an emergency — thereby justifying the murder of Brian Thompson. UnitedHealthcare is a health insurance company and does not have a good reputation among its customers as many people are sharing their stories on social media now.

Frenzy over Brian Thompson’s killer

After the NYPD released a grinning photo of the killer — sourced from surveillance footage — the internet went berserk discovering the man’s similarities to movie stars like Timothee Chalamet and Jake Gyllenhaal.

What is Deny Defend Depose?

Deny, defend, depose are the three words engraved on the casings of the bullet that the killer fired at Brian Thompson. They are similar to the tactics that insurance companies adopt to deny payment. The three words echoed the title of a 2010 book written by Jay Feinman “Delay, Deny, Defend”. This book is also about the insurance woes — how insurance companies delay payment of justified claims, then deny the payment altogether and then degend the action by forcing claimants to entre litigation.