This marks Harris’ first significant ad purchase since consolidating support for the Democratic nomination following President Joe Biden’s withdrawal from the race on July 21 and his subsequent endorsement of her candidacy.
The inaugural ad of the campaign features images of Harris as a young girl and traces her journey as a prosecutor, attorney general, and US vice president, emphasizing that “The one thing Kamala Harris has always been: fearless.”
The advertising campaign will be deployed across television, streaming, and social media channels in crucial battleground states in the weeks leading up to the Democratic National Convention, set to commence on August 19.
Harris has ignited newfound energy among key demographics, such as young voters, a group that Biden had struggled to win over which reflects in the recent public opinion polls.
The polls indicate that the US vice president is narrowing the gap with her 78-year-old rival who still maintains a lead in some national surveys.
Since being declared as the candidate, Harris has turned her focus on Trump’s felony convictions in a hush-money trial involving a porn star and the additional criminal charges he faces. She has also portrayed him as responsible for a wave of anti-abortion measures in Republican-led states nationwide.
The scale of the Harris campaign’s ad buy overshadows the $10 million advertising campaign announced by Trump’s team on Monday, which is set to be launched in six battleground states this week as part of an effort to counter the surge of voter enthusiasm and donations for Harris. This marks Trump’s most significant ad purchase since January.