At the grand launch of Sitaare Zameen Par Pay-Per-View on YouTube, Bollywood megastar Aamir Khan made a major announcement that could reshape how Indian audiences consume digital content. The actor-filmmaker revealed the inception of his new digital venture, Aamir Khan Talkies—a platform designed to provide affordable, pay-per-view access to films for viewers across the country.
Aamir Khan launches Aamir Khan Talkies for Pay-Per-View films on YouTube: “I want to reach every Indian at a reasonable price”
Interacting with the media during the event, Khan spoke passionately about the purpose behind this innovative step. “The way we usually watch movies, I want to take the same model to my audience,” Aamir said, elaborating on the vision. “Earlier, they used to go to the theatre and do a pay-per-view. Once they used to watch a movie for money. They used to watch a movie of their choice. And I want to take the same facility to every Indian. And I understood that I want to continue the same model of pay-per-view on YouTube. And with this thought, a few months ago, I launched Aamir Khan Talkies. Aamir Khan Talkies was launched a few months ago. You can see a lot of material on it.”
Emphasizing his dream of reaching wider and more diverse audiences without burdening them financially, Aamir continued, “I named it Talkies because I knew that I was going to release my film here a few months later. So, my dream has always been, as a creative person, that I can reach every Indian. And I can reach every Indian at a reasonable price. So that they can afford it. It is their choice which movie they want to watch. But at least, as cinema makers, as filmmakers, we should at least try to reach our audience.”
With Aamir Khan Talkies, the actor aims to bridge the gap between creators and the audience by offering quality content through a direct, monetized model on YouTube. Unlike subscription-based OTTs, this model gives users the freedom to pay only for the films they want to watch.
As streaming habits continue to evolve rapidly in India, Khan’s move appears timely and well-aligned with the growing demand for flexible, affordable, and easily accessible entertainment. The platform is already live and will serve as the exclusive home for Sitaare Zameen Par and future projects under the Aamir Khan banner.
Also Read: Aamir Khan announces Sitaare Zameen Par release for Rs. 100 Pay Per View on YouTube on August 1
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