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    HomeFashionGap Collaborates With Béis on Apparel, Luggage and Travel Bags

    Gap Collaborates With Béis on Apparel, Luggage and Travel Bags

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    Gap is on the move.

    The San Francisco-based apparel and accessories retailer is collaborating with lifestyle brand Béis, founded by actress and entrepreneur Shay Mitchell, on a limited-edition collection of apparel, luggage and travel bags. launching Friday.

    The 26-piece collection highlights luggage and travel bags and marks the introduction of Béis’ first travel-ready clothing collaboration. The luggage and bags come in a limited-edition blue inspired by Gap’s signature denim and the apparel is offered in a range of Béis’ signature colors such as beige, black and Berry Pink. Mitchell founded Beis, which is pronounced base, in 2018.

    Shay Mitchell in Gap x Béis clothing, along with luggage collection.

    Bjorn Iooss, courtesy of Gap x Beis

    “Béis is built on functional and accessible design. Partnering with Gap let us bring Béis-ics to more people than ever,” said the 38-year-old Mitchell. “I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full-circle moment. This line is for anyone who wants to look good, feel good and travel in style.”

    Mark Breitbard, president and chief executive officer of Gap, said, “As a brand known for iconic essentials, we knew a collection designed to showcase your personal style wherever life takes you would resonate deeply with our customers. Béis has built a powerful brand with a highly engaged community, driven by Shay’s authentic connection to her audience. Gap x Béis delivers a modern take on versatile travel wear, brought to life through a digitally led campaign that reflects the built-in memories of traveling with a family.”

    Gap x Béis Collaboration Shoot

    Shay Mitchell featured in the Gap x Béis collaboration shoot.

    2025 Bjorn Iooss

    Retail prices range from $8 to $128 for apparel and accessories, and $128 to $378 for luggage and travel items.

    In a Zoom interview, Mitchell spoke about her affinity for the Gap brand. “This has been on my vision board for many years. I have always been a huge fan of Gap and have always shopped there. Gap has always been known for their staple items. You can go in there and you know you’re getting a quality piece that is kind of timeless. I think the combination of Gap with Béis, and the function that we add to all of our products was sort of a really happy marriage between [the two companies].”

    Among the key items are Convertible Cargo Barrel Pants ($118) that transforms pants into cargo shorts; Convertible Bandeau Jumpsuit (($88) that can be worn as a full jumpsuit or folded down into pants; Heavyweight Travel Hoodie ($128), with a built-in inflatable neck pillow in the hood that offers in-flight comfort; The Denim Weekender ($124) that is carry-on friendly with a wide opening and separate bottom storage for shoes and toiletries; The Carry-on Roller ($288) that is a Béis bestseller with a built-in compression and expansion up to two inches, and The Denim Travel Backpack ($128), which has a padded interior sleeve that fits most laptops and two exterior water bottle pockets.

    This is the first time Mitchell has designed clothing, and she said she was excited to bring her travel aesthetic and packing and traveling expertise to the Gap x Béis collection. She said one of the most important aspects of the apparel was being able to take these pieces and put them in a carry-on and make different outfits from them. The cargo pants were designed to be fashion forward and you can put them on with a pair of heels and take off the bottoms “and you have these really chic shorts,” she said.

    She said a few of the pieces, such as the large size T-shirts and denim jacket, can be worn by men. Overall, sizes range from XXS to XL. Bottoms are 24R to 33R, and 00-16. Toddler styles, which include VintageSoft Barrel Sweatpants and VintageSoft Hoodie, range from 6 to 12 months to 6 years.

    She said they designed a suitcase inspired by Gap denim and have added a twill look to their luggage. There is also a denim jacket and barrel pant that was done in a cream khaki color. The color palette includes black, denim, khaki and a little bit of pink.

      Shay Mitchell and her children in the Gap x Béis campaign.

    Shay Mitchell and her children in the Gap x Béis campaign.

    Bjorn Iooss, courtesy of Gap x Shay Mitchell and her children in the Gap x Béis

    The collaboration, which was two-and-a-half years in the making, will be for one season. Mitchell said she will make personal appearances at Gap stores worldwide. The collection will be available starting Friday. “We’ll have a lot of fun content material coming out and we’re actually going to Japan. I’m doing a little surprise pop-up there as well,” she said. Mitchell plans to celebrate the collection at Gap Times Square in Manhattan on Thursday night.

    Mitchell said she’s also designed a sweatsuit outfit for kids which is a travel-inspired print, where they can actually color it with washable markers. Mitchell said she hopes someday to add more travel-inspired apparel pieces to her Beis collection.

    To create the collection, Mitchell said she visited Gap’s New York offices about three times, and the process “was really collaborative.”

    “It was an incredible experience getting to work with their designers, hearing how they come up with their next collections.” She also went to New York to do fittings and try-ons. She also took her boyfriend and they did fittings on him for the men’s looks.

    Mitchell said the denim jackets in blue and in khaki are her favorite. She also said all their hoods are extra large so people can cover their eyes when they’re traveling. “You have that room to wear a sweater underneath. My number-one thing with traveling is just layering, layering, layering,” she said. She also designed a sports bra and boxer shorts.

    Asked where the interest in travel apparel came from, she said, “I think from the experience of traveling and being uncomfortable. You can still look chic and put together when you’re traveling, while also being comfortable,” she said.

    Mitchell will appear in the campaign that features a playful 75-second film, “Go Big. Don’t Go Home,” shot by Bjorn Iooss and directed by Andrew B. Byers. Creatively directed by Mitchell and her partner Matte Babel, the film stars the couple alongside their children, Atlas and Rome, marking the family’s first branded shoot together.

    Set inside a life-sized denim suitcase, Mitchell cycles through travel-ready looks from the collection, while her childrenwear matching Baby & Toddler VintageSoft Hoodies and Barrel Sweatpants.

    The Gap x Béis collection launches Friday on gap.com, beistravel.com and in select Gap stores. Gap.com will offer the full collection, including apparel, accessories, luggage and travel bags, while beistravel.com will carry luggage and travel bags and select apparel styles, with international shipping available to countries and regions including Canada, Japan, U.K. and the European Union. An assortment will be sold in more than 50 Gap stores across the U.S., four stores in Canada and six stores in Japan.

    Mitchell has more than 35 million followers on social media, where she’ll also be promoting the Gap x Béis Collection.

    Mitchell, who is best known for her appearance in “Pretty Little Liars,” is also an ambassador for OGX hair care brand. Her other TV roles include the psychological thriller series “You,” and Hulu series, “Dollface.” She’s also appeared in such films as “Dreamland,” “Mother’s Day,” “Something From Tiffany’s” and “The Possession of Hannah Grace.” The actress said she just finished filming a movie, “The Up and Comer,” that will be coming out later this year.



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