Sofia Richie Grainge likes to experiment when it comes to beauty. (Ask her how many products TikTok—or Billie Eilish—has made her try.) But when the beauty muse who brought back the bridal bun finds something that works, she’s loyal. And that’s why there’s one drugstore gem she’s so prone to gush over, she has to give a disclaimer: “This is not an ad,” Richie tells Vogue while spilling her latest Beauty Secrets.
Instead, the 26-year-old’s ode to Maybelline Lash Sensational Full Fan Effect is something that comes from the heart, after lots of trial and error. “I’ve tried every mascara,” she says. “I don’t know what is wrong with me, but this is the only mascara that works for me. Otherwise, I look insane, and my mascara’s running down my face constantly. This stays on all day, all night, doesn’t run.” And there’s more: As the new mom swipes on her beloved mascara, she praises the way it fans out the lashes, lifts them, and gives them a dark but still natural-looking tint.
Richie is also loyal to Anastasia Clear Brow Gel, which she’s used for a decade, and she’s still tight with the concealer that carried her through pregnancy-related hormonal acne. “This is my girl,” she says, holding up a tube of Lancôme Teint Idole Ultra Wear All Over Concealer. “It’s silky and gives me good coverage, but it’s not replacing my skin. It’s just enhancing it.”
Shop Sofia Richie Grainge’s routine below.