Charli XCX is inviting fans to step into her shoes with the release of her new Converse “By You” collaboration, which will be available on Aug. 5. The collaboration centers around the iconic Chuck Taylor All Star, and fans can customize their Chucks with Charli-coded details inspired by the pop star’s signature edgy style and her “Brat” era.
The Chucks feature distressed trompe-l’œil prints, lyric-inspired accents, Brat-branded heel charms and colorways inspired by Charli’s go-to pairs. Starting with the upper, fans have the option of sticking to the classic black and white colorways or going for a color found in the singer’s closet, such as Brown Rice, Winter Sky and Bridal Rose.
The worn-in, distressed details are designed to mirror Charli’s very own beat-up pairs by using a trompe-l’œil technique, printed rips and discoloration. The shoes also feature a burnished foxing and midsole, along with a wash effect on the laces, to give them the desirable lived-in appeal.
A close-up of the shoe.
The customization of the shoes will follow three easy steps, starting with choosing a color and material, opting from a wide array of color and material options to find what fits their personality best. Then come the details, and choosing the laces, patches and other small details on the shoe. Then, adding a unique twist to their designs with exclusive prints on the upper and midsole. The final step is when it’s time to personalize the shoe, adding an embroidered name, number or personal text.
The Converse x Charli XCX “By You” experience launches for a limited time exclusively at converse.com beginning on Aug. 5 at 10 a.m. EST in the U.S. The shoes will retail for $100.
Converse announced its partnership with Charli in October, kicking off the collaboration with a holiday campaign that celebrated the singer’s love for the Chuck Taylor All Star in a photoshoot captured by Sharna Osborne.
“I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic,” the singer said about the partnership at the time. Charli is one of many stars in Converse’s creative family, which already includes Tyler, the Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, Isabel Marant and more.