Rashmika Mandanna has officially entered the entrepreneurial space. The actor, known for her prominent roles across multiple Indian film industries, launched her first fragrance brand, Dear Diary by Rashmika Mandanna, earlier today. With this move, Rashmika joins the growing list of celebrities turning business owners and branching out into personal ventures beyond the screen.
Rashmika Mandanna launches her own fragrance brand Dear Diary; steps into the world of entrepreneurship
Sharing the announcement via Instagram, Rashmika posted a heartfelt note along with a teaser video that offers a glimpse of her new brand. She wrote, “This one’s really really realllllyyyy close to my heart. It’s not just a brand.. not just a perfume.. it’s a piece of me… Scent has always been such an important part of my personal life.. and today I share that with you.. I am so grateful I get to do this.. I am so excited but also soooo nervous.. but I hope I have all your blessings to go ahead with this.. Hope you love it as much as I do.. you can check it out.”
The brand aims to offer fragrances that are not only personally curated by Rashmika but also reflect her own journey and sensibilities. Though details about the product range are still under wraps, the initial buzz around the launch has been strong, with fans and followers showing interest in this new venture.
This step into business marks a significant move in Rashmika’s career trajectory. After making a mark in Telugu, Kannada, Tamil, and Hindi cinema, the actor is now building a presence in the beauty and lifestyle sector. With Dear Diary, she is expected to tap into a growing consumer market for celebrity-led fragrance labels.
On the professional front, Rashmika is currently riding high on the success of her recent film Kuberaa. She also has a packed slate of upcoming releases including Pushpa 3: The Rampage, where she returns as Srivalli, as well as The Girlfriend opposite Dheekshith Shetty, Rainbow, and Thama alongside Ayushmann Khurrana and the recently announced Mysaa.
Whether on screen or in business, Rashmika continues to diversify her portfolio. With Dear Diary, she signals a new chapter, one that blends personal passion with market potential. All eyes are now on how this fragrance line performs in an increasingly competitive lifestyle industry.
Also Read: Rashmika Mandanna’s fashion diary: Looks that speak without trying too hard
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