Fenty Beauty is being called up to the big leagues for WNBA All-Star Weekend. The skin care, hair care and makeup brand is teaming up with luxury vintage seller What Goes Around Comes Around and tequila brand Gran Coramino to pamper all the professional athletes throughout Friday and Saturday in Indianapolis, Ind., with an exclusive glam squad and gifting suite.
Already, Chicago Sky forward Angel Reese, Las Vegas Aces guard Sydney Colson and Los Angeles Sparks forward Rickea Jackson are slated to stop by the exclusive pop-up in between the weekend’s festivities.
Rihanna’s Fenty Beauty teams up with What Goes Around Comes Around and Gran Coramino for WNBA All-Star Weekend gifting suite.
The invite-only suite will include Fenty Beauty-sponsored game-day beauty services for the athletes and WNBA alumni, Fenty Hair styling appointments, a curated collection of vintage clothing and accessories from What Goes Around Comes Around and signature cocktails made by Gran Coramino. The idea is to bring together a litany of talented athletes, current and retired, to cultivate a supportive network within the women’s basketball association.
Fenty Beauty, established by Rihanna in 2017, became the official sponsor of the WNBA’s reigning champions, the New York Liberty team, back in May, marking the cosmetics brand’s first official WNBA partnership. As part of the deal, the Fenty Beauty logo was stitched onto the team’s warm-up gear, including their jackets and shooting shirts. The partnership also promised several in-person activations to connect the team’s fans with the products.
The fashion world collided with the WNBA mecca a few weeks before Fenty Beauty’s announcement when Coach was named as the luxury handbag partner of the league in April. The multiyear collaboration kicked off on Draft Night at The Shed in New York City, which saw several picks, such as Paige Bueckers, style the brand’s accessories on the WNBA Draft Orange Carpet. Bueckers, specifically, donned Coach’s Kisslock Frame Bag in black, plucked straight from the spring 2025 runway.