On Sept. 17, the Latin Grammys will reveal this year’s nominees — including in the buzzy field of best new artist. The three artists below have the best shot of earning a nod in the category.

Karina Sofía (Warner Music Latina)

Mexico’s Karina Sofía delivers sophisticated fare anchored in her country’s roots, both musically and conceptually, as heard on her debut album, La Reina del Cañón, which features more folk-based tracks like “Más Alto” as well as decidedly alternative songs like “La Loca” (alongside Sofía Reyes). Already nominated for a Premio Lo Nuestro earlier this year, Karina Sofía, 27, brings a distinctive sound and beautiful voice to the table, but her ace is being a protégée of acclaimed producer Gustavo Santaolalla and the first artist he has produced in 13 years. Voters will take note.

Judeline (Interscope)

Judeline’s single “chica de cristal” landed her on the Billboard list The 25 Best Latin Songs of 2025 So Far (Staff Picks). But her range can’t be contained to or defined by one single, as evidenced by her major-­label album debut, Bodhiria, that ­Interscope released last October. The 22-year-old Spanish singer-songwriter boasts an ethereal, ductile voice that sounds equally convincing singing solo with flamenco guitar accompaniment or over dance beats. Judeline may evoke comparisons to Rosalía with her flamenco base, but the result is all her own.

Annasofía (Universal Music Latin/Arthouse)

Colombia’s Annasofía is a singer, songwriter, multi-instrumentalist and producer. Like best new artist winners Joaquina and Ela Taubert, she came to Universal through producer Julio Reyes Copello’s Art House Academy, which is on a roll with priming its artists for this category. Annasofía, 24, joins the ranks of contemporary women singer-songwriters with distinct voices targeting the pop market. However, she brings a more urban look and sound, infusing her songs with R&B and touches of melodic rap.

This story appears in the July 19, 2025, issue of Billboard.