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Make room for the new “It” bag charm on your designer purse. Touchland, the internet-famous personal care brand made popular by its award-winning hand sanitizers, has teamed up with Crocs for its first-ever fashion collaboration — and WWD secured an exclusive shopping link for our readers a day before anyone else.

As of Friday afternoon, the charming limited-edition release already amassed a wait-list of over 11,000 eager shoppers, all ready to put a personal spin on one of the four Crocs x Touchland Hand Mist Cases that include five joyful Jibbitz charms. The durable, yet flexible thermoplastic (EVA) case — reminiscent of the beloved clog upper from the popular shoe brand — comes with a keyring to clip your go-to hand sanitizer on your everyday purse, backpack, work tote, or belt bag for a fashion-meets-self-care addition to your Jane-Birkinifed bag curation of mood-boosting charms.

In a saturated market of plush bag charms, the Crocs x Touchland Hand Mist Case stands out as a useful bag attachment to combat germs while hydrating your hands with a range of delightful scents customers crave. (In fact, Touchland’s scents became so popular, the brand launched a skincare-infused fragrance collection of body and hair mists earlier this year.) Sure, the personal care brand dubbed one of the 100 most influential companies of 2025 by Time Magazine might already offer a simple mist case, but following the popular playful collaborations with Hello Kitty in 2024 and Mickey Mouse in May 2025, this perfect pairing of like-minded consumer brands is a natural fit for Touchland’s next exciting release. According to Touchland, the brand has experienced triple-figure sales growth year-over-year since its launch in 2018, originally starting as a direct-to-consumer business that mostly appealed to a demographic of Millennial women. Now, Touchland products are sold at mega beauty retailers that include Ulta and Sephora, and the brand has widened its reach to new levels of popularity with shoppers of all ages.

“At Touchland, we believe personal care should be fun, functional, and a form of self-expression, which made collaborating with Crocs a natural fit,” Andrea Lisbona, CEO and founder of Touchland, shares exclusively with WWD. “Both brands celebrate individuality through bold, playful design, and this collection lets customers dress up their hand mist to match their personal style. We’ve always been intentional with the partnerships we pursue, and Crocs had been on our radar for some time given the strong alignment in values.”

As for Touchland devotees, it seems they couldn’t agree more. When the personal care brand teased the upcoming collaboration on Instagram earlier this month, the response was overwhelmingly positive — and the buzz only grew from there. One Instagram user’s comment on the teaser social post even reflected the wide appeal of the collaboration as they commented “Oh god nobody tell my kids,” followed by another excited user’s commenting in disbelief “somebody pinch me and wake me up.”

Available in four vibrant colorways — Cloudwave Blue, Cosmic White, Pixie Lavender, and SugarPop Pink — and priced at $20 per case bundle, it’s a small investment that meets the needs of Touchland’s core audience with an added bonus of a customizable fashion accessory that provides a fun way to express one’s individuality. With the whimsical bag charm craze showing no sign of a slow down, the timing couldn’t have been more perfect for this summer release.

“The opportunity came to life last year through conversations with their team, and it was clear from the start that there was great synergy,” says Lisbona. “We worked closely together to ensure this collaboration authentically reflects both brands.”

The buzzy Crocs x Touchland collection releases Tuesday, July 15th to the public, but for our lucky WWD readers, you can now shop all four cases with our exclusive product link today, allowing you to cut the long list of excited shoppers a day early to secure a cute case for all your summer adventures ahead.

For those questioning if the new release is worth the hype, we tested the new Crocs x Touchland Hand Mist Cases for over a week. The absolutely adorable case is lightweight, easy to attach and remove from your hand sanitizer, and in my experience, has already become the most requested gift from both my bag charm-loving fashion friends as well as my little nieces and nephew.

Our advice: Snag a Crocs x Touchland case bag charm before time runs out, and make sure to add a couple more to your e-cart to surprise your friends and family, too.

Get Early Access to Buy Crocs x Touchland Hand Mist Cases