Wonderskin is serving its customers what they want this summer. In partnership with Chipotle, the TikTok-viral makeup brand is reviving its Lipotle Wonder Blading Peel and Reveal Lip Stain Kit, a year after it initially sold out, spawning outcry from customers who couldn’t get their hands on one.
“Both Wonderskin and Chipotle have had tens of thousands of messages, tweets, emails and DMs asking to bring this back,” said Michael Malinsky, CEO and cofounder of Wonderskin. “We thought it would be best to serve these people first with an opportunity to restock, as well as the tens of thousands who never got a chance to pick it up in the first release.”
Wonderskin releases the second drop of the Lipotle Wonder Blading Peel and Reveal Lip Stain Kit, inspired by Chipotle’s guacamole.
Inspired by the food franchise’s creamy guacamole, the “Lipotle,” retailing for $29, imparts an avocado-green film on the lips before it eventually peels off to give way to the soft pink shade underneath. The rosy-mauve hue is meant to stay on the lips for longer than it takes to chow down on some Chipotle.
What makes the product special, however, is the metallic, earthy top coat. “It is fun, it is bold. it is not just ‘pretty’ but also incredibly long lasting and truly burrito-proof on top of it all,” he noted. When asked why he thought the product was initially so popular, Malinsky told WWD: “It’s the unlikely and yet perfect, ‘this makes sense’ partnership, as well as the bold beautiful color, the cultural intersection of both the Chipotle and Wonderskin brands and the true limited nature of the release.”
The lip stain starts with a metallic green film before eventually peeling all the way off to reveal a rosy-mauve hue underneath.
Long before the Chipotle collaboration debuted, Wonderskin was making waves online for its bold, kaleidoscopic stains that somehow left behind natural pigments. From Bella, a shimmery magenta, to XOXO, a pinky-nude, the brand boasts about 18 different stains. However, it doesn’t plan on making the “Lipotle” its 19th.
The “Lipotle” is Wonderskin’s first-ever food collaboration.
“This is the last drop and we’re 100 percent aligned with the Chipotle team on this. So once these sell out, the archive is sealed,” Malinsky noted. Wonderskin isn’t against launching a fresh food partnership in the future, but fans of the brand shouldn’t expect one for a while. “We can never say never, but the coordination behind a product like this is immense, and it is not something we can do on a whim,” Malinksy added.
A wait-list for eager customers will open on Monday. Otherwise, the “Lipotle” will be available to purchase on wonderskin.com and the TikTok Shop starting Tuesday.