John Jacobs has launched its latest eyewear campaign titled Retro Rhapsody, and it’s a full-fledged tribute to the timeless charm of music across eras. Leading the charge is none other than actor Shreya Chaudhry, who becomes the face of this nostalgic journey, blending fashion with rhythm and memory.
John Jacobs taps Shreya Chaudhry for Retro Rhapsody campaign; eyewear inspired by jazz, broadway & vintage vibes
Taking inspiration from the analog age, the collection reimagines eyewear through the lens of four iconic musical decades—the smooth brass energy of 1920s Jazz, the theatrical glamour of 1940s Broadway, the fearless rebellion of 1960s Pop, and the electric groove of 1980s R&B.
“I’m so excited to be the face of the new Retro Rhapsody collection from John Jacobs,” said Shreya Chaudhry. “This campaign was such a unique way to step into different musical eras, each with its own style and story. The eyewear felt like an extension of my personality—classic, expressive, and full of character. It was a joy to bring that vibe to life. I think anyone who loves a bit of nostalgia and bold style will find something to connect with in this collection.”
More than just a visual throwback, Retro Rhapsody explores how music acts as memory, allowing people to reconnect with forgotten moods, feelings, and identities. The campaign presents the collection not just as eyewear, but as a portal into sonic decades past—each piece acting like a time capsule with its own melody.
Sumit Chawla, Assistant Vice President at John Jacobs, added, “With Retro Rhapsody, we wanted to tell a story that goes beyond just style, it’s about the culture, memory, and emotion that music brings with it. Shreya brought a natural ease to the campaign that felt completely in sync with the vibe we were chasing, cool, confident, and a little bit nostalgic.”
With subtle nods to vintage radio dials, cassette tapes, and vinyl records, the collection blends retro charm with modern style—perfect for anyone who loves nostalgia with an edge.
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