Chanel will reopen its boutique within the Bellagio Resort and Casino in Las Vegas on Friday following a major redesign.

Designed in partnership with Peter Marino, the house’s longtime collaborator, the 4,778-square-foot, single-level boutique draws inspiration from the city of Las Vegas, combined with the refined atmosphere of Gabrielle Chanel’s own apartment at 31 rue Cambon in Paris.

Chanel first opened its boutique at the Bellagio in 1998.

“For us, Las Vegas is such a dynamic market with incredible clientele and ultra luxe fashion,” said Rebeka McCabe, Chanel’s general manager of fashion, in a Zoom interview. She described Vegas as a global destination for business and leisure and hub for top clients, both local and domestic.

Last year, Las Vegas attracted 41.7 million visitors overall, according to the Las Vegas Convention and Visitors Authority Research Center.

Chanel has three boutiques in Las Vegas at The Shops at Crystals, The Wynn Las Vegas, and the Bellagio Resort, which has the largest Chanel store in Vegas in terms of front-of-house square footage.

“What is unique to the Las Vegas market is that we have these three distinct boutiques that service their own unique client base and have a different experience within the Las Vegas market,” said McCabe. “To be able to create these unique environments within the city that enable our clients — both new and existing — to experience Chanel and continue in elevated ways is always a key strategy for us.”

The renovated space at the Bellagio features three ready-to-wear try-on rooms compared to the prior two, a ready-to-wear room that can be privatized for clients, a dedicated area for textiles including two walls for eyeglasses (compared to one eyewear wall previously), an expanded shoe salon, and dedicated areas for watches and fine jewelry, and fragrance and beauty.

Among other luxury brands that have boutiques at the Bellagio are Dior, Fendi, Gucci, Hermès, Louis Vuitton, and Valentino.

In describing Chanel’s Vegas customer, McCabe said, “They [the customers] have a large propensity to travel — they have multiple homes within the U.S., and we are seeing an increased rise in clients who are making Las Vegas their primary residence.” She added that they previously saw Vegas as having a smaller local and largely tourist customer. “Now we’re seeing this beautiful local client develop there, that we’re really excited to build a relationship with within the city,” she said.

Set between the resort’s existing limestone columns, Chanel’s newly designed facade features white marble that is sculpted to evoke the elegance of pleated fabric. Adorned with large display windows and accessory vitrines, the textured white stone transitions into a curved black fluted stone showcase dedicated to Chanel fine jewelry. The contrasting display echoes the qualities of the fashion textiles used by the house. The layout encompasses a total of seven individual salons. Marino designed custom hand-woven carpets and textured upholstery fabrics for the space.

Upon entering, clients are first welcomed into two areas for leather goods and accessories, followed by two distinct spaces for fragrance and beauty and watches and fine jewelry. There is a dedicated shoe salon featuring a pair of Liane Chandeliers made of 24-karat gold and decorated with hand-cut rock crystals by goldsmith Goossens.

In the back of the boutique, two connecting ready-to-wear salons are decorated with custom furniture. The first contains an Ingrid Donat coffee table with a pair of Venini crystal vases designed by Marino, decoratively placed on top. Two Rene Cresson Louis XV Style armchairs are positioned around the table with a Goossens “Zen” table lamp placed on the console behind the custom upholstered sofa. With an ivory textured plaster wall finish, the second and final salon showcases a custom André Dubreuil coffee table as well as a round Thierry Leproust side table between two armchairs.

Marino selected a mix of artwork to display inside the boutique, with most placed within the three exclusive fitting rooms.

The first fitting room features an oil and enamel canvas by Robert Donatelli, an Italian postwar and contemporary artist. In the vestibule outside the second fitting room, there is a Robert Mapplethorpe frame gelatin silver print. Inside, guests will find a black oil on white linen abstract painting by German artist Chris Succo. Next door, in the third fitting room, is a gold resin and acrylic canvas by Gianfranco Zappettini, an Italian abstract painter.

In the watches and fine jewelry salon, a gold modeling paste canvas by Florian and Michael Quistrebert is mounted in a prominent spot behind a desk and three custom upholstered chairs with gold hand embroidery to match.

For the boutique’s opening, Chanel’s 2024/2025 Métiers d’art collection is available. The shop will also feature the new fall 2025 pre-collection. The assortment features silhouettes such as short sporty knit sets, relaxed vintage-inspired denim, rich tweeds, and delicate lace accents woven throughout.

Within the watches and fine jewelry salon, a custom crackle lacquer wall mirrors the Coromandel screens in Gabrielle Chanel’s apartment. Featured are a selection of the Coco Crush, No. 5 and Camelia fine jewelry collections. The salon also offers pieces from the Ruban and Comète collections, as well as a range of timepieces including the J12 in black and white high-resistance ceramic, and designs from the Premiere collection.

In addition, there is a dedicated area that features the full range of Chanel fragrance, makeup and skin care products. Last month Chanel was the first luxury fragrance brand to take to Sphere, the Las Vegas landmark that opened in 2023, as reported. The week-long activation was comprised of a 90-second spot, which aired multiple times daily, for a limited-edition incarnation of No.5 L’Eau.

While the new Chanel store was under construction, the luxury brand operated a temporary store at the Bellagio.

“The benefit of Vegas is you’re always inspired by the energy of the city. I think that generally it’s a really nice time to purchase something that reminds you of that visit, or encapsulates the energy of the city,” said McCabe.

McCabe expects a “high penetration in ultra-luxe items” to be bestsellers.

“With this expanded ready-to-wear assortment and fitting rooms, we’ll have a strong representation of runway looks from Métiers d’art, complemented by a selection of elevated jackets and knits that I think will be very impactful. And we’ll have other key leather good styles from Métiers d’art, including a strong selection of Chanel 25 [The hobo-designed Chanel 25, available in three sizes, adopts three of the signature codes of its forerunners: the quilted leather, the braided chain and the pockets], and nano shopping [handbag] in a variety of colors which we also think will be very impactful in the market,” she said. She also highlighted a Métiers d’art flat bag completely covered in gold, copper, and black Strass crystals “which I think is really extraordinary.”

“There’s also a strong emphasis on novelty. We see novelty being a growing category in our leather goods, and in neutral colors, balanced with a few icon investments to provide options for every client,” said McCabe.

Chanel’s creative director Matthieu Blazy’s official debut will be in October. He will be responsible for all haute couture, ready-to-wear and accessories collections.

Taking a page from their “One Boutique. One Story” concept, McCabe noted that each Chanel boutique in Las Vegas has its own assortment geared to the client who shops there. “This boutique will complement the experience of Vegas. But each boutique will have its own unique presence in the market,” she said.

She acknowledged that business in Vegas never slows down. “With so many great performances and Sphere, there are so many cultural opportunities. And there’s all the energy that came to Vegas around Formula 1. They’re doing such an exceptional job bringing so much energy to Vegas,” she said. She added that they’re very happy with the performance of all their boutiques in Vegas. “Because they each have a different role to play in the market, there’s room for all of them. There are not many markets that can handle three boutiques,” she said.

Turning to Chanel’s current business in the U.S., McCabe said, “Business is good in America. We’ve seen that the American shopper has been quite resilient.” She said they are drawn to new shapes, novelties and leatherwear. “We continue to see growth in those categories,” she said.

Chanel currently has 23 freestanding boutiques in the U.S. Last month, the brand unveiled a salon at The Hedges Inn in East Hampton, N.Y., that will be open for private appointments until July 28. Chanel will also be opening a new seasonal boutique in Montecito, Calif., this fall.

McCabe said they always try to create local client engagement moments with their VICs (Very Important Clients) in the market, and Vegas is no exception. “We think that continues to reinforce our relationship with our top clients. We look to expanding that and learning about new locals through this boutique,” she said.

Asked whether hotel stores perform better than freestanding stores, McCabe observed, “No, I don’t think so. I think they have a different role to play. Many of our clients in the U.S. also shop in Vegas when they travel there. It can also be seen as a service and a different expression. They can go to Vegas and find things they didn’t even see in their home boutiques. It’s very exciting for them to come and visit us in Vegas, and we want to create the most elevated client experience [in Las Vegas].”