Ferragamo has released the full director’s cut of its pre-fall 2025 campaign, which includes some standout shoe moments and pays homage to the luxury footwear brand’s early history with Hollywood.
Hollywood was where Salvatore Ferragamo first made a name for himself as a “shoemaker to the stars.” He went on to create footwear for celebrities like Joan Crawford and Judy Garland, and dress Cecil B. DeMille’s Western films and Marilyn Monroe’s comedies.
For its pre-fall 2025 collection, the house is returning to its cinematic roots by looking back on that relationship through the lens of Italian filmmaker Alice Rohrwacher, who directed a three-chapter short film shot at the legendary Cinecittà studio in Italy.
“We wanted to create a story that felt very Italian but was based around Hollywood cinema,” Ferragamo creative director Maximilian Davis said in a statement. “Alice has a very strong point of view, as well as a sense of humor and charm to her work. She can take a specific time and make it feel modern — and that’s exactly what we want to do.”
The Gancini slingbacks.
The collection is the protagonist of each chapter, with the shoes and accessories being the main stars of the show. In Chapter 1, titled “L’Appuntamento,” Brazilian model Angelina Kendall is on a movie set with her plum Gancini slingbacks being polished by white gloved assistants as she gets her makeup done.
“When you look into the archive, the pumps are some of the most iconic Ferragamo creations,” Davis said. “And so, we wanted to present them as part of the making of the movie star: a playful, almost ironic way of presenting elegance.”
Chapter 2, titled “L’Avventura,” features some new shoe styles, including the fringed, spherical cork-heeled sandals with raffia trim and slip-on menswear mules. The two-strap Fringed sandal is adorned with a feathery multicolored fringe across the vamp. The spherical heel is carved from lightweight cork, which appears in multiple guises in the season’s collection.
A close up of the Fringed sandals.
The men’s loafer mule is woven from raffia with a softly squared toe and a ruthenium-tone Gancini ornament buckle across the instep. The shoe is crafted using the tubular construction method, which involves meticulous hand-stitching and assembly, resulting in a flexible and lightweight silhouette.
“Salvatore’s ideas of using the materials around you to innovate is so interesting to me,” Davis said. “This scene is all about innovation and craft and so using that to create the very setting of the scene felt perfect.”
The loafer mule with a Gancini ornament retail for $950.
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For Chapter 3, titled “Doppio Sogno,” Kendall embarks on a bicycle ride using the cinematic magic of a rolling backdrop to create the illusion that’s riding alongside the Tuscan countryside. For the scene, she wears the F buckled high heel loafers, which feature a sleek, glossy finish, a sculptural heel and a gold F buckle across the instep.
F buckled high heel loafers retail for $1,090.
“It becomes a bit more sensual in terms of the buttery soft leathers, patent printed croc and knitted dresses with bouclé finishes: it’s all about textures,” Davis said. “And a woman, riding her bike in a dress and a pump, is showing modern elegance in an Italian way: this is the Ferragamo woman as we see her today.”
The Italian Summer collection is now available on ferragamo.com.