This summer, Lana Del Rey has been touring throughout Europe, and her fashions for the stage have been, well, extremely Lana-coded. To accompany the whole Southern-Gothic setting of her new show, the eye-catching performance wardrobe—helped brought to life by her go-to stylist, Molly Dickson—has revolved around a sweeter, more retro sensibility.
A few shows in, and there has been a deliberate tradwife aesthetic to her custom Gucci and Valentino designs. We have seen loads of 1950s-style gowns with sweetheart necklines, cinched waists, and big full skirts. Her hair, styled in romantic updos or bouffants, has matched the throwback vibe. (Since marrying Louisiana alligator tour guide Jeremy Dufrene last year, the singer has seemingly leaned into a Southern Belle vibe, whether intentional or not.)
And yet, off the stage, Del Rey’s summer style could not be more opposite. Where her performance outfits are marked by theatrical costuming, her day-off looks are decidedly much more simple. She has been doing normcore dressing to the extreme: You can regularly catch in her in skinny or straight-leg jeans—not trendy baggy or flared styles—paired with a simple crewneck sweater. Her white Keds sneakers, meanwhile, are as pragmatic and discrete as they come—a far cry from the bedazzled Louboutin boots she performed in at Coachella last year.
Photo: Backgrid
Photo: Backgrid
There is a tangible style dichotomy between working Lana and free time Lana that I find relatable and, frankly, endearing. While many performers cultivate a cohesive closet for both on and off the stage (see: Billie Eilish and her love of baggy attire, or Beyoncé and her love of red, white, and blue), Lana treats her public persona as something entirely separate. Concert Lana represents ideals of bygone beauty; her off-duty fashion is very much rooted in being a millennial in 2025.
And so what? Don’t you dress down on your days off? To me, her normy attire makes seeing Lana all dolled up on stage all the more striking. We love a transformation. Plus, let her live! If she wants to grab a quiet drink at the Chateau Marmont in a ball cap and chore jacket in peace, we should. Though, the next time you spot some Keds in such a fancy setting, you might want to scan your eyes upwards and do a quick is-that-Lana check.