If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Gone are the days when a 10-step skin-care routine was considered the “standard” of K-beauty. Now, the most viral products target multiple concerns to help simplify your daily ritual. Whether you’re in the market to try a new product for spring or restocking on essentials, we’re rounding up some of the best Korean beauty deals at Amazon Prime Day.
From now through July 11, the four-day Prime Day promises up to 50 percent off K-beauty brands including Medicube (known for its “glass skin” tool loved by Hailey Bieber), Sydney Sweeney-approved Laneige, Dr. Jart (Florence Pugh raved about the brand’s face masks), the Hollywood beauty pro-loved Biodance face masks and more.
Related: The Best Amazon Prime Day 2025 Deals on Dyson, Shark Beauty, Levi’s and More
Amazon Prime Day is an opportune time to try some of the most innovative formulas in the skin care space. And just like with fashion, many people are swapping their winter heavyweights for thinner layers — think lightweight formulas, high-performance sunscreens and more sun-ready products.
For those upcoming getaways that call for an OOO message, or you’re seeking that glass skin look on the daily, our shopping editors have rounded up the best K-beauty deals to shop at Amazon’s Prime Day Event. See our top picks below, and see more of our sale coverage here.
Sulwashoo’s best-selling serum is powered by 500-hour-aged ginseng and Korean herb extracts that protect your skin barrier, inducing that glass skin glow and optimizing absorption for the rest of your skincare routine.
COSRX Snail 92 Cream & Snail 96 Essence Duo
The dynamic duo for the skin care junkies, COSRX’s snail mucin bundle includes the bestselling Snail 96 essence and Snail 92 cream for nearly 50 percent off.
Clöud Café Collagen Infused Vanilla Latte Instant Coffee Packets
From the co-founder and former CEO of The Creme Shop comes our new favorite way to drink our skin care routine. Clöud Café’s line of instant coffee and tea (on sale for 20 percent off) features collagen- and hyaluronic acid-infused drinks, such as this yummy vanilla latte.
THESAEM Saemmy’s Syrup Shot Melting Balm
One of THR‘s skin care-obsessed shopping editors recently picked up The Saem’s plumping glossy lip balm at the Incheon International Airport in Seoul and plans on stocking up on more from the K-beauty brand during Prime Day. This product doesn’t have the overwhelming tingling feeling of other plumping products (just a slightly minty finish) and it leaves the lips feeling hydrated with a natural-looking hue.
Dr. Jart+ Cicapair Soothing Color Correcting Treatment
This color-correcting treatment calms redness and soothes the skin and can be used as a standalone sunscreen or primer for makeup.
LANEIGE Neo Blurring Powder
No need to worry about spilling product or feeling oily with Laneige’s loose blurring powder. Its special silicone mesh keeps product in place, while the formula delivers a blurring and smoothing effect that keeps you matte all day.
LANEIGE Cream Skin Toner & Moisturizer
This milky, lightweight toner and moisturizer hybrid packs hydration and nourishment in a bottle, with a stamp of approval from Jin from BTS.
With over nine million bottles sold, this best-selling toner from Some By Mi is recommended after cleansing to refine skin texture and prep for skincare, or before makeup for a non-cakey, natural and smooth finish.
BIODANCE Bio-Collagen Deep Mask
Biodance’s collagen mask is viral for a reason. The company says it has sold over 70 million worldwide of the product that delivers ultra-hydrated, dewy skin with smaller-looking pores overnight.
TIRTIR Mask Fit Red Cushion Foundation
On days when you need that extra coverage with a lightweight feel, this cushion foundation has 40 shades to give you that satin glow finish. Reviewers love that it’s buildable, easily blendable and long-lasting throughout the day.
Medicube Age-R Booster Pro
Medicube’s Age-R Booster Pro is the skincare device that broke the internet and beloved by A-listers such as Hailey Bieber and Kylie Jenner.
Erborian Skin Hero Glow Bare Face Perfector
Fully’s (Green Tomato) serum contains 67 percent green tomato extract and is packed with vitamin C, which the brand says results in a 15 percent increase in skin firmness and a noticeable decrease in the appearance of pores.
ma:nyo Pure Cleansing Oil
Boasting more than 5,000 positive reviews, this oil cleanser delivers effective, yet gentle first-step cleansing to wash off SPF, makeup and excess sebum from the day.
ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45
Sunscreen is essential all year long, but even more so for summer. Bask in the sun confidently with this lightweight, non-greasy SPF that gives you a natural glow without a white cast. It also comes in sun stick form for touch-ups over makeup.
Peripera Ink Mood Glowy Tint
A tint and gloss combo that gives your lips a juicy pop of color like your favorite Korean idols for under $10.
CLIO Kill Lash Superproof Mascara
If you struggle with short, straight lashes, this is a great pick to help your eyes look more prominent. The brush is ultra-thin and curved to pick up each strand on your upper and lower lashes for that natural, everyday look.
VT COSMETICS CICA Reedle Shot 100 Microneedling Serum
This popular serum is described as “microneedling in a bottle” — and for a limited time, you can get it for almost 50 percent off. Users have raved about seeing visible improvement in their skin’s texture, fading of dark spots and acne marks and an overall glowing look.
Medicube Collagen Jelly Cream
Meghan Markle, Duchess of Sussex, has recently featured this product on her beauty favorites, alongside thousands of other satisfied Amazon reviewers. Infused with freeze-dried hydrolized collagen and niacinamide, this lightweight cream gives you that hydrated, plump and glowing skin.
LE GUSHE Korean Pimple Patches for Face
With over 18,000 five-star reviews on Amazon, this set offers two sizes of patches depending on your needs. Users love how it’s thin and looks inconspicuous on the face while being effective in speeding up the healing process.
Belif Aqua Bomb SPF 45 Sunscreen
For your daily routine, this sunscreen from Belif will act as both your moisturizer and SPF so you don’t have to worry about adding too many layers. It gives you a hydrated, cool and plump base before makeup.
Anua Heartleaf Cleansing Oil
Use this oil cleanser from Anua as the first step to your skincare routine to cleanse all sebum, makeup and sunscreen with its soothing Heartleaf extract and hydrating vitamin E that protects your skin barrier.
VT COSMETICS CICA Daily Face Mask
This VT Cosmetics Cica daily face mask’s key ingredients are centella asiatica, hyaluronic acid, and green propolis to calm, moisturize and revitalize skin daily.
Described as the daytime partner in crime for the viral Lip Sleeping Mask, this glowy balm gives a subtle glossy tint while keeping the lips soft and moisturized throughout the day.